World exhibition giants and Chinese toy companies join forces

Foreign toy companies may flood into China next year. It was learned at the Guangzhou International Toy Fair that the world exhibition industry giant Frankfurt Messe and the Guangdong Toy Association will establish a joint venture company in the near future. Starting next year, they will co-organize the Guangzhou International Toys and Model Exhibition and the Guangzhou Baby Carriage and Baby Products Exhibition for a long time. Yes, while promoting Chinese toy products to a wider world market, it also allows more foreign brand toys to share the Chinese mainland market. Cui Xinxiang, president of the Guangdong Toys Association, said that China’s toy market has huge potential. After the opening of the “single two-child” policy at the Third Plenary Session of the 18th Central Committee, the toy industry immediately became a hot spot in the capital market. The stocks of listed toy companies continued to rise. The industry generally believed that China As a result, the toy industry will usher in a period of rapid development. Therefore, the long-term cooperation between the Guangdong Toy Association and the Frankfurt Exhibition Company to hold the Guangzhou International Toy Fair is very intriguing. Since the 1980s, China has become the world’s largest toy production and export country, while Guangdong is China’s largest toy production and export base. In 2013, my country’s toy exports were US$24.732 billion, which is about 70% of the world’s toy wholesale market. Among them, Guangdong's toy exports were US$15.99 billion, accounting for 64.6% of the country's toy exports. According to the statistics of Nielsen, a world-renowned survey company, if calculated by the total amount of market sales, China is the third largest toy consumer country after the United States and Japan. However, if calculated on the basis of per capita consumption, China is only the United States. One-tenth of Japan, one-twelfth of Japan. With the rapid development of China's economy and the rapid improvement of people's living standards, China's toy consumption is undoubtedly a market with huge potential. It is natural that this huge cake will cause foreign companies to covet. At the same time, thanks to the recovery of the world economy, the demand for toys in European and American countries, especially in emerging economies, has shown a continuous growth trend. Messe Frankfurt’s entry into the Chinese toy exhibition industry will also provide greater opportunities for Chinese toys to expand into the domestic and international markets. stage. However, industry insiders said that although this cooperation will attract a large number of foreign manufacturers to compete, the toy industry is very optimistic about this cooperation. They believe that it is not a bad thing for the Chinese toy market to introduce more competitors, because even though China is the world’s largest toy Production and export countries, but market sales channels have always been controlled by multinational companies such as Wal-Mart and Toys R Us. Although China produces 70% of the world’s toys, many companies “make clothes for others” and are multinational toys. The company's OEM production, the company's own brand is often limited by the lack of sales channels, and it is difficult to expand the world market. Therefore, the Guangdong Toy Association and Frankfurt Messe will jointly organize the Guangzhou International Toy Fair this time, which is expected to expand new channels for Chinese toys to be sold to the world market. This is a great thing for Chinese toy companies. This benefit is far greater than the competition brought about by foreign investors entering the domestic market.