How to avoid corporate embarrassment caused by business gifts?

With the development of the economy, the competition among enterprises has become more and more fierce. More enterprises choose to give each other business gifts to promote the relationship and feelings with cooperative enterprises. However, if the gifts are not properly selected in the process of giving, not only will it not play a good role in promoting, but will put the company in a very embarrassing situation.　　In the general gift selection and gift giving process, generally only need to pay attention to the beauty and use value of the gift itself. If the gift is not suitable, it will also cause a certain embarrassment to both parties. For business gifts, it is not only necessary to pay attention to its aesthetics, but also to consider its matching degree with the enterprise. Only from the characteristics and characteristics of gifts can reflect the corporate culture and corporate characteristics, in order to fully represent the corporate image and corporate philosophy. In the selection of gifts for business activities, some companies choose more practical household goods, and this kind of gifts is only suitable for general promotions as promotional gifts. If this kind of gift is used as a business gift in the business activities of enterprises and institutions, then the gift itself does not have this high-end grade. Giving gifts to participating companies or guests will not only fail to achieve the purpose of publicizing the company, but will also cause the company's business activities to fail. Therefore, if you want to avoid this embarrassment in business activities, in the process of choosing business gifts, you must first understand the company's own positioning and the purpose of the company's activities; secondly, you must understand the identity of the guests and hobbies; and finally Choosing business gifts is best to combine corporate characteristics and guests' hobbies, and customize corresponding high-end gifts.