How can small and medium gift enterprises seek development by 'picking up the leakage'?

The value of a brand in the gift industry includes two parts: user value and self-worth. The function, quality and value of the gift brand are the user value elements of the gift brand, that is, the inner three elements of the gift brand; the popularity, reputation and popularity of the gift brand are the self-value elements of the gift brand, that is, the external three elements of the gift brand . However, brand building is a long and slow process. Not all companies can complete the perfect brand transformation at the same time, which creates market opportunities in the gift industry. As the name implies, the opportunity market means equal opportunities within the gift industry or more opportunities than challenges, which has huge advantages for the development of gift companies. Opportunity markets exist because the market has not yet formed an absolute Leading brands, or leading brands are not yet ready to fully cover the market. Under the impact of such an industry environment, small and medium-sized gift companies should learn to 'leak, To create a strong regional brand. 　　 Shopping malls are like battlefields, and the gift industry is also perilous. With the continuous growth of big-brand gift companies, market coverage is getting stronger and stronger, and literacy has gradually become one of the development centers of big-brand companies. 'Lack of filling up the vacancies' came right away. 　　Brand age reigns over the world' Fang Weiliang's strategy After long-term stable development, large gift brand companies often choose to sink channels to open up small and medium-sized markets and extend their products to the low-end market. The further expansion of large-scale brand enterprises has put the gift companies that had been in the market like a fish in water in small and medium-sized cities into a desperate situation. The world's difference in comprehensive strength puts small and medium-sized gift companies under tremendous pressure for survival.　　In the current dilemma of survival, consumers' brand awareness is becoming stronger and stronger, and small and medium gift companies need to make full preparations to rule the world' is a good strategy.