Foreign media: American toy manufacturer Hasbro once again approached Mattel for acquisition

According to a Reuters report on November 10, a source familiar with the situation said on Friday that Hasbro (HAS.O) of the United States has acquired its counterpart Mattel (MAT.O) and The latter approached, which was another attempt to merge the two major US toy manufacturers in more than 20 years. If the deal can be concluded, it will create a toy giant that will combine Hasbro’s My Little Pony, Monopoly and Nerf brands with Mattel’s Barbie and Hot Wheels. Hot Wheels) brands are merged into one. The combined company will have greater bargaining power when negotiating film and television franchises with entertainment studios.　　 The source said that Mattel’s attitude towards the Hasbro merger proposal is unclear, and it is still far from certain that the transaction will come true. Since the matter has not been made public, the source requested anonymity.　　 Hasbro and Mattel declined to comment. The Wall Street Journal first reported on Hasbro’s approach to Mattel.　　 Mattel’s shares rose about 24% after the market on Friday, and Hasbro rose about 3.3%.　　 Hasbro and Mattel have conducted multiple merger negotiations in the past few years, including the two in 1996 and the end of 2015.　　Keywords: Toys　　Recommended reading: Business Tiger Club