China Game Association and JD.com jointly launched 'I Help Safety-Safe Consumer Mobilization'

The annual March 15 'International Consumer Rights Day' is getting closer and closer to us. During such an important festival for the purpose of safeguarding the rights and interests of consumers, in order to effectively promote safe consumption, the China Toys and Baby Products Association (hereinafter referred to as the China Play Association) and JD Maternal and Child jointly launched the 'I Help Safety-Safety 'Consumer Mobilization' 3•16 Toys and Baby Products Safety Commitment Brand Reassured Purchase Activities. Purify the consumer environment, boost consumer confidence, guide overseas purchases and return consumption. As the consumption of toys and baby products in China continues to grow, while the market continues to be regulated, brands develop rapidly, and product quality continues to improve, the phenomenon of uneven good and bad, counterfeit and inferior products still exists Consumers are still facing many problems such as difficulty in product selection, difficulty in brand trust, and difficulty in protecting rights afterwards. Toys and baby products are different from general consumer products. They are related to the health and safety of babies. Consumption disorder has caused some consumers to have insufficient confidence in 'Made in China' consumption, and overseas purchases and consumption of children's products continue to rise. In 2014, the State Administration of Quality Supervision, Inspection and Quarantine [2014] No. 314 'Guiding Opinions of the General Administration of Quality Supervision, Inspection and Quarantine on Strengthening the Supervision of Consumer Quality and Safety' proposed to ensure consumer safety, purify the consumer environment, and boost consumer confidence; in 2016, the State Council issued [ 2016] No. 18 'Notice of the General Office of the State Council on Issuing and Implementing the 2016 Action Plan for the Implementation of the Quality Development Outline' pointed out that focusing on consumer goods such as toys, children's and infant clothing, etc., special actions to improve the supply of consumer goods will be carried out to organize the implementation of consumer quality improvement Engineering, increase variety, improve quality, and create brand. As early as 2013, the China Play Association began to pay attention to the safety of China’s toy and baby products market. In the same year, it launched the “Caring for Children’s Growth, Safety Starts from Me-Brand Self-discipline in China” activity to strengthen the activities. Self-discipline in the toy and baby products industry, improve the product quality of toys and baby products, and promote enterprises to strengthen product quality reputation building and fulfill the main responsibility and social responsibility of product quality; cooperate with the government to do product quality supervision, intellectual property protection and market regulation in this industry Management work; focus on the industry and society to promote self-discipline commitment brands that participate in self-discipline activities; publicize and popularize safe consumption concepts and product purchase knowledge for consumers, and guide consumers to buy safe and high-quality products as the goal. After 4 years of hard work, as of the end of 2016, a total of 142 companies and 201 toy and baby products brands had been voluntarily applied by companies and were recognized as 'safety commitment brands' by the China Game Association. From March 16-18, toys and baby products 'Safety Promise Brands' can be purchased with confidence. During March 16-18, it is expected that nearly 100 'Safety Promise Brands' will be set up on JD.com to jointly carry out preferential purchases of safe products. Activity. The categories cover toys, baby carriages, cribs, children's clothing, children's shoes, sleep, home, feeding, washing, safety seats, and other products. This is the China Play Association launched in 2013 'Caring for Children's Growth and Safety Starts from Me—— Since the “Brand Self-discipline in China” campaign, it is the first time for consumers to focus on the “Safety Commitment Brand” purchase activity with confidence. Carry out safe consumption surveys, publish safe consumption reports, and select the 'CTJPA Top Ten Consumer Proposition Brands' During the Safe Consumption Festival, the official WeChat of the 'China Play Expo' and JD Maternal and Child jointly launched a prized consumption survey and consumption evaluation, and extensively solicited consumers Evaluation of brands, products and services. Based on the evaluation results, the 'China Toys and Baby Products Safety Consumption Report' was jointly released. The “CTJPA Consumer Advocacy Award” was established when China Play collaborated to select the top ten brands of the year by category. I help for safety — Mobilization for safe consumption. The theme of this event is 'I help for safety — Mobilization for safe consumption.' To ensure the safety of products produced, channels must eliminate the sale of counterfeit and shoddy products, consumers should buy safe products, and no room for counterfeit and shoddy products to survive, and the media should play an important role in consumer education and consumer supervision. I believe that with the joint efforts of the industry and all walks of life, the market environment for toys and baby products in China will become more and more standardized.