'Aofei Cup' Creative Design Competition Let passion burn in innovation

Why Mickey Mouse and Donald Duck became Disney’s inexhaustible wealth? Why did Harry Potter, a fictional character, make an obscure single mother in Britain become the richest man in a writer? Because they all have a treasure called IP, and use it to the extreme. When the economy has entered a new normal and innovation has become a new driving force for economic development, IP has injected feelings into innovation and enhanced user stickiness. With the continuous bombardment of IP, animation IP toys have become the mainstream trend in the market. In order to stimulate designers' design inspiration, create excellent creative toy products, and flexibly meet the needs of young consumer groups emerging in the Internet era, a group of companies have gradually begun to pay attention to product innovation through IP. Product design and innovation through IP has become a trend. Based on this, the Consumer Goods Industry Department of the Ministry of Industry and Information Technology is the guiding unit, the China Toys and Baby Products Association and the Children’s Work Department of the All-China Women’s Federation are the co-organizers, and Aofei Entertainment Co., Ltd. is the co-organizer to 'Animation Technology Toys' The 8th 'Aofei Cup' creative design competition is a design theme. Since the online registration channel was opened in March, nearly 4,000 design enthusiasts have received registration information. Although the university campus in June is approaching the graduation season and summer vacation, the passion of the 'Aofei Cup' creative design competition is constantly burning in innovation. The campus students are preparing for the competition day and night. Some participants have given feedback to the organizing committee, ' Product design with the help of IP image broadens the creative space, injects emotional elements, and makes it easier to show the designer’s ideas. They are looking forward to creating good results in this competition.' Up to now, China Academy of Art, Central Academy of Fine Arts, Zhejiang University, More than 70 key industries including Jiangnan University, Lu Xun Academy of Fine Arts, Sichuan Academy of Fine Arts, Guangzhou Academy of Fine Arts, Xi'an Academy of Fine Arts, Beijing University of Technology, Beijing Institute of Technology, Northeastern University, Hunan University, Huazhong University of Science and Technology, Shanghai Jiaotong University and Tianjin University of Science and Technology Students from design schools sign up for this competition. In order to encourage contestants to create better works, the organizers set up 249 grand prizes including 13 prizes including special prizes, gold, silver, bronze and individual prizes. The deadline for registration for the contest is June 30, and the deadline for submission of works is July 10. Design enthusiasts who have not yet signed up for the competition should arrange for registration as soon as possible, and those who have signed up should submit their works as required in time. To register for the competition or for more details, please log on to the official website of China Toys and Baby Products Association: www.wjyt-china.org, or call the competition organizing committee: 010-66038881-202/259, QQ: 2355321299. To participate, you can directly log in to the contest registration page: http://www.wjyt-china.org/zhuanti/2017chuangyids/.