Zhejiang Jinhua Toys maintains double growth in batches and amounts for 4 consecutive years

In 2014, Zhejiang Jinhua Inspection and Quarantine Bureau accepted a total of 10304 batches of toy export inspections with a value of 259 million US dollars. The export batches and value increased by 10.57% and 24.91% year-on-year, respectively. The batch and value have been maintained for 4 consecutive years Double growth, the average annual growth of export batches and value in the past 4 years is 12.95% and 14.42%. As a traditional export product of Jinhua, 　　 toys are rich in variety and distinctive. It has formed a local industrial cluster dominated by Yongkang scooters. There are 66 enterprises in the jurisdiction that have obtained export toy quality licenses. The toy export in the jurisdiction of Jinhua Bureau has maintained rapid development for many years because of the following factors: 　　 The recovery of the European and American markets stimulates the seizure of the market. Europe and North America are the two major export markets for toys in the jurisdiction, and the total export batches of the two accounted for 74.3% of the total batches. In the past four years, the European and American toy markets have shown a significant recovery. Companies have formulated a 'counter-offensive' plan in the European and American markets, contacting 'lost' customers, awakening 'sleeping' customers, and actively participating in foreign exhibitions to attract new customers. According to statistics, the export of Jinhua Bureau in 2014 879 batches in the UK, a year-on-year increase of 10.98%; 4294 batches in the United States, a year-on-year increase of 5.09%; the most eye-catching is the Dutch market, with 242 batches exported, a year-on-year increase of 95.2%. Most companies report that their orders have been scheduled to March and April 2015.　　 The effect of industrial clusters drives the improvement of quality. After years of development, toy companies in the jurisdiction have undergone earth-shaking changes compared with 10 years ago. A complete upstream and downstream chain of the toy industry has been formed, and the clustering effect is constantly being highlighted. Taking advantage of the industrial cluster effect, the company's annual investment in product design, Ru0026D, and recruitment of high-level talents have continued to decrease year-on-year, while product updates have continued to accelerate. The company’s requirements for product quality have also changed from passive improvement to active improvement. It has made great progress in implementing the ISO9001:2008 quality management system and studying relevant import country standards. The quality control ability has been continuously improved, the anti-risk ability has been significantly strengthened, and the export The number of foreign notifications of toys was the same as in 2013, with 6 cases. The number of returns dropped from 7 to 4. Jinhua products have been recognized by the European and American markets.　　 Accelerate the transformation and upgrading to promote export growth. Toy production is a traditional labor-intensive industry. In recent years, it has been deeply affected by multiple factors such as rising domestic raw material and labor costs and fluctuations in the US dollar exchange rate. In 2013, the European Union issued the 'most stringent' toy safety regulations in history, making my country's toy industry Once entered the 'severe winterThe company has achieved good results by replacing people with machines, launching new products, developing brand strategies, expanding product business scope, and moving to the domestic market. Zhejiang Feishen Vehicle Industry Co., Ltd. has won more than 10 million US dollars in sales in the first three quarters of 2014 with a newly developed crazy kart for teenagers, and Yongkang City, Zhejiang Province, which specializes in brand roads through technological transformation, Automobile Industry Co., Ltd., in 2014, toy exports also achieved a year-on-year growth of 52.88%.