Wange's granular building blocks perfectly replicate the representative buildings in the world. The main building blocks are very popular.
The theme is one of the souls of building blocks, and a good and attractive theme is the key factor that determines whether consumers buy or not. The products developed by building block companies rarely have a single theme, and most of them involve different themes such as castles, military, vehicles, cultural and creative industries. Vange Culture u0026 Education Technology Industry Co., Ltd. (hereinafter referred to as Vange) has launched building block products with different sizes of particles and different theme series, but the architectural theme is its most focused theme, and it is also the theme of the company's long-term planning to continue to cultivate. ▌For more than 20 years, Wange is one of the earliest building block companies in my country. According to the company's deputy general manager Chen Xueru, Wange was established in 1999 and has been deeply involved in the building block field for more than 20 years. It is a national high-tech enterprise integrating independent research and development, design, mold making, production and sales. The company currently has hardware facilities such as automatic injection molding workshops, automatic sorting lines, and automatic assembly equipment. While creating its own brand, it can also provide one-stop customized services such as design, mold opening, production, and quality control according to customer needs. Wange's products are divided into small particles and large particles. Small particle products are aimed at consumers over 6 years old, including famous buildings, gashapon, pirates, greeting cards, basic construction, creative variety, automobiles, power machinery, legions, police, floor panels and other series. Large particles are aimed at children over 3 years old, including puzzle cognition, wonderful pipes, small engineers + vehicles, gears, animals, creative free puzzles, baseboards and other series. The 20th of each month is the company's new product day, and new products are regularly launched. The 20-23th is the company's brand day, which is mainly for discounts on the whole network to give back to all consumers. Mr. Chen said that Wange will continue to introduce more distinctive and fun building blocks in the future. There are many product theme series of Vange focusing on the research and development of architectural themes, but the architectural category is its main promotion and deep cultivation theme. Mr. Chen told reporters that there are many landmark buildings in the world, and there are deep historical culture behind them. Vange restored these buildings in the form of building blocks, and equipped each building block with an exclusive QR code, which not only allows children to experience the fun of building by themselves; it also allows children to recognize and understand the historical and cultural knowledge of the corresponding famous buildings. Real scenes, to realize entertaining and entertaining. A reporter from the Temple of Heaven in Beijing saw through the company’s product manual that in the past 20 years, Wange has launched a lot of building blocks, including Jiayuguan, the Palace of Supreme Harmony, the Great Wall, the Potala Palace and other famous Chinese buildings, as well as the United States. United Nations Building in New York, Mecca Mosque in Saudi Arabia, Santa Claus Office in Rovaniemi, Finland, London Eye, England, St. Basil's Cathedral in Moscow, Russia, Nio Gate of Kiyomizu Temple in Kyoto, Japan, Brandenburg Gate in Germany, Notre Dame Cathedral in France The church, the Taj Mahal in Agra, India, the Petroleum Towers in Kuala Lumpur, Malaysia, the Leaning Tower of Pisa in Tuscany, Italy, the Jumeirah Burj Al Arab Hotel in Dubai, UAE, etc. are famous buildings all over the world. ▌Vigorously expand the domestic market and focus on the building block field for more than 20 years, but the brand of Wange is not very well-known in the country. Mr. Chen said that Wange used to be more export-oriented and branded products sold well in Europe, America, the Middle East, Asia and other regions. In the past, the domestic market only had a small number of cooperation, and there was no main push. Since 2019, Wange has gradually paid attention to and proactively expanded the domestic market. According to reports, Wange Building Blocks have now settled in different sales channels such as bookstores, toy stores, supermarkets, souvenir shops, shopping malls, and airports. Vange also launched a standard plan for a 75-square-meter brand store. Standardized designs have been made in the area partitions of the terminal shelves, light boxes, labels, shelf banners, hanging flags, display windows, wall cabinets, and island cabinets, hoping to improve The overall image of the brand in the national market. Although the Vanguard brand still has a small share of the domestic building block market, its growth rate is still very fast. In the future, it will continue to increase its domestic layout and work hard to realize the vision of creating beautiful memories for the family and being a bond of parent-child interaction. Mr. Chen said.