Wal-Mart kicks off the Christmas shopping season, launches its first 'Toy Week'
Christmas shopping? Yes, just now. US retail giant Wal-Mart announced on the 27th that it will launch its first toy week in history, which will be a runaway for the 2015 Christmas shopping season. In addition, customer ordering activities will start on the 28th, allowing customers to pay for Christmas gifts between now and December 14. Wal-Mart spokesperson Molly Blackman said that Wal-Mart is also aware that not all customers are ready to enter the shopping season so long in advance, but some of them have plans to do so, and the advance order plan will benefit these customers. Wal-Mart is not the only retailer that thinks of the Christmas shopping season when the weather is still hot. In 2013, Kmart in the United States released an advertisement for the Christmas shopping season on Labor Day, a few days after the first Monday in September. The American company Haobilai started selling Christmas decorations in May. However, the practice of rushing away from the Christmas shopping season may not have the effect of pleasing consumers. Data agency RichRelevance found that more than 70% of Americans claim that if they see Christmas goods in stores before Halloween, they will feel unhappy or very unhappy. On Christmas Eve in 2014, American consumers did not show full purchasing power. According to new data from the United States Increasing Customer Partnerships **, US retail sales grew to US$42 billion on the Super Saturday of the weekend before and after Christmas last year, compared with US$41 billion in the same period of the previous year.