Toy giant Lego (LEGO) obtains a new patented 3D printing technology

Toy giant LEGO (LEGO) has obtained a new patented 3D printing technology. At present, toy manufacturers including Hasbro (NASDAQ: HAS) and Lego have begun to try to use 3D printing technology to meet the customized needs of customers' toys. The analysis believes that the prices of FDM technology equipment and materials have fallen, and the usability of the printing of toy products has increased. The patented technology obtained by Lego with the patent number WO 2014005591 A1 can be printed on the base of Lego bricks. The latest technology will allow users to customize Lego bricks. Lego CFO John Goodwin previously told the 'Financial Times' that the company is concerned about 3D printing technology. An industry insider believes that further 3D printing on Lego bricks is expected to use FDM and other related printing technologies that use plastic materials, and the current price of FDM printer products and ABS material prices have dropped significantly, and the printing cost is substantial. Decrease, and the printing speed and accuracy are also improved. According to a previous report by the Great Wisdom News Agency (WeChat: dzh_news), another major toy manufacturer Hasbro has signed a cooperation agreement with 3D Systems (NYSE: DDD) to jointly develop the use of 3D printing technology in the field of children's toys, and it is expected to be in 2014 Provide home gaming experience based on 3D printing technology during the year. Some relevant people have previously analyzed and pointed out that due to the advantages of 3D printing in personalized customization, it is suitable for use in the field of toy customization with strong personalization requirements. In the A-share market, Gaole shares (002348.SZ), which is mainly engaged in children's toys, announced in May 2013 that it will invest 40 million yuan to establish a Shenzhen branch for the development of 3D printing personalized customization, online sales, etc. Field business.