Toy export companies gradually improve the entire process quality control system

In recent years, the European Union, the United States and other major toy export markets in China have continuously introduced technical trade measures. The competitive advantages of my country's toy export companies have declined, and the backward industrial model has made it more and more difficult for my country to export toys. In this regard, industry insiders said that toy export companies should improve the entire process quality control system by improving production methods and manufacturing processes to ensure that their products meet the standards of the importing country.　　 The reporter learned that my country is the world’s largest producer and exporter of toys. From January to April 2014, my country exported a total of US$2.28 billion in toys, an increase of 11.1% over the same period in 2013. Although my country's toy exports have increased, toy export companies still face many difficulties.　　Technical trade measures have been continuously promulgated　　In recent years, the EU, the United States and other major toy export markets in my country have continuously introduced technical trade measures. It is understood that recently, the European Commission has published a 'Technical Data Guidance Document' to help manufacturers and importers of local and imported toys in the EU submit comprehensive technical data to prove that each toy complies with the EU Toy Safety Directive. The new regulations will come into effect on December 27, 2015. All toys that companies export to the EU need to provide technical files. At the same time, the European Union has continuously issued newly revised toy safety directives, adding a number of new restrictions, involving physical and mechanical properties, chemical properties and many other aspects. In addition, according to media reports, the Korean Chemical Registration and Evaluation Act (K-REACH) requires toys, textiles, tires and other related companies to also perform filing, registration, and risk assessment obligations. The Act will be implemented in early 2015; Taiwanese standards In March, the Inspection Bureau added mandatory inspection items for 'formamide residues' in children's toys. According to statistics, from January to April 2014, the European Union notified a total of 161 toy products exported from my country, an increase of 87.21% year-on-year, accounting for 40.35% of the total number of notifications; the US CPSC notified 11 toy products in my country, mainly because small toy parts are easy to fall off. There is a suffocation hazard.　　Competitive advantage has fallen and the industrial model is backward.　　In recent years, my country’s labor costs have been rising, and the price of toy production materials has remained high, which has increased the production costs of toy manufacturers. In addition, the EU has become more stringent in the quality of toys, and the cost of testing for toy export companies in my country has also increased. According to statistics, after the implementation of the new EU toy safety directives in 2013, some heavy metal testing items for exported toys increased to 19 items, resulting in an increase of nearly 20% in the testing costs of enterprises. Taking electric toys as an example, the testing cost alone was as high as tens of thousands of yuan. Greatly compress profit margins. In order to avoid operating losses, many toy export companies have successively increased their product prices. As a result, the low price advantage of my country's toy products has declined significantly.　　 Insiders said that the backward model of the toy industry restricts the export of toy products. The reporter learned that although the export volume of my country's toys is large, most of them are at low prices or OEM production. They are relatively weak in high value-added links such as content design and branding, and lack independent intellectual property rights and core technologies. From the perspective of the unit price of toy imports and exports, from January to April 2014, the average unit price of imported toys in my country was US$1.29, and the average unit price of exported toys was US$0.31, which was only 1/4 of that of imported toys. At present, the main markets for my country's toy exports are still the European Union and the United States. In the first quarter, my country's total export value of toys from the European Union and the United States was US$1.33 billion, accounting for 58.1% of the total exports. In addition, the types of toy export products in my country are relatively single, mainly based on traditional toys that lack innovation such as stuffed toys and plastic toys. Such traditional toys can no longer meet the needs of foreign markets, and sales of new electronic toy products are significantly higher. For traditional toy products.　　Industry insiders said that in order to break through the difficulties of toy export, toy export companies should do a good job of collecting foreign laws and regulations and technical reserves, by improving production methods and manufacturing processes, perfecting the entire process quality control system to ensure that products meet the standards of the importing country. By improving the level of core technology, building independent brands, and improving the added value and market recognition of toy products. In addition, efforts should be made to expand the development of emerging markets such as ASEAN and Russia to achieve diversified development and avoid single market risks.