Toy APP allows children to use novel digital technology to play with touchable physical toys

The 'Barbie Fashion Designer' software launched by Mattel (Mattel) continues to erode traditional toy sales along with tablet PCs and mobile games. Toy manufacturers have struggled with countermeasures for many years, and now they seem to have found a way to win: launch The app with toys allows children to use novel digital technology to play with physical toys that can be touched. According to a report by Taiwan’s United News Network on September 4, American Mattel (Mattel) has launched a 'Barbie Fashion Designer' App for children over six years old, which allows little girls to design clothes for Barbie on a computer or tablet. Then print it on the stickable cloth on the back so that it can be worn for Barbie. You can also upload photos or download software to embellish Barbie's dress with pictures. The entire set of toys costs US$50 and comes with eight printable fabrics. Hasbro (Hasbro) launched a 'N-Strike Elite Nerf Cam ECS-12 Blaster' toy gun priced at 80 US dollars, built-in camera, can shoot foam darts, children over eight years old can record themselves The most accurate videos are then uploaded to YouTube, or transferred to mobile phones to share with friends.　　 According to reports, for many years, the industry has racked their brains to design new versions of toys to attract children in the digital age, but they have been unable to do so. They later discovered that the combination of physical toys and virtual technology is a good way.　　 But the integration of virtual and real toys is not easy to grasp. Too much emphasis on digital technology, physical toys will be left out; too much emphasis on physical toys, the App becomes a distracting burden.　　Analysts believe that whether it is a creative design or an imaginary battle, focusing on the 'game mode　　Silver, editor-in-chief of TTPM, a toy evaluation and testing website, said that apps must also have actual play value.　　As the American Academy of Pediatrics recommends that children and adolescents should not spend more than two hours a day in contact with screens such as mobile phones, tablet computers, and social media. Experts have pointed out that there are two types of parents' reactions to digital media.　　 One is to feel guilty about the appearance of their children sitting in front of the screen dazzled. The other is to encourage children to use these digital software to explore the wonderful world of digital technology.　　Professionals said that the combination of toys and apps allows children to experience technology while also playing with their hands, which should help alleviate parents' worries.　　Many toy manufacturers have always regarded tablet computers as a threat. According to a survey released by Nielsen in 2012, 77% of families with tablet computers and children under the age of 12 said that they would use tablet computers to download and play games.