The scale of the Japanese gashapon market has exceeded 40 billion. Will it become a big money business after the blind box?

In the past four years, the scale of the Japanese gashapon industry has continued to expand, with an average growth rate of 11%. The current market size is equivalent to the Japanese photo studio industry, about 40 billion yen, or about 2.4 billion yuan. The gashapon machine can be said to be Japan's national toy. Recently, the world's largest gashapon store opened in Tokyo, Japan. This gashapon specialty store located in a commercial facility in Ikebukuro, Tokyo covers an area of u200bu200babout 1,300 square meters and is equipped with 3,000 gashapon machines. Each gashapon machine has a theme, including two-dimensional animation peripherals and cute animal models, which are quite diverse. At the scene, it was found that it is not only children and parents who buy capsule toys, but there are more young consumers in their 20s to 30s. It is understood that the toys dropped by the gashapon machine are completely random and cannot be selected in advance. The sense of surprise brought by this uncertainty is the main reason for attracting adult consumers. Japanese consumers: There are too many types of gashapons. I want to collect all of a series. Today, I have spent almost 3,000 yen (approximately RMB 180). At present, there are nearly 40 gashapon manufacturers in Japan, and there are more than 200 new products launched every month. Most of the manufacturers only produce one batch of each gashapon. They will not reorder orders when they are sold out, so there will be almost no inventory backlog. However, consumers who want to collect the complete set have to buy in large quantities in a short sale time. In addition to the freshness of the product, the novelty is also the key to the profitability of gashapon manufacturers. Against the background of the people's low mood during the epidemic, manufacturers took advantage of the trend to launch a variety of funny games and healing and decompression games, which are favored by consumer groups such as students and office workers. Kazue Yoshida, head of the gashapon department of Bandai Namco Entertainment Company in Japan: Most consumers buy gashapon on impulse before, but recently, more and more people are buying gashapons with purpose. We started operating gashapon specialty stores in August last year, and have grown to 19 in half a year. In addition to specialty stores, after the outbreak of the epidemic, many commercial facilities in Japan have experienced a wave of rent surrenders. The number of shopping malls that increase revenue by placing gas-capacity machines that do not require electricity and manpower in vacant stores is also increasing. In the past four years, the scale of the Japanese gashapon industry has continued to expand, with an average growth rate of 11%. The current market size is equivalent to the Japanese photo studio industry, about 40 billion yen, or about 2.4 billion yuan.