The Japanese National Pavilion will make its debut at the 11th China Authorized Exhibition

On January 10, during the Hong Kong International Licensing Exhibition, the Japan Brand Licensing Association (CBLA) held a Japanese reception in Hong Kong. Brands from Japan, Mainland China, Hong Kong, and Taiwan had in-depth exchanges at the meeting. Andy Y. Toyama, executive director of the Japan Brand Licensing Association, announced at the reception that CBLA plans to organize a Japanese national pavilion to participate in the 11th CLE China Licensing Expo held in Shanghai in October this year. This will be the first time that Japan has The form of national pavilions appeared in authorized exhibitions in the Mainland. The 11th China Licensing Exhibition is hosted by the China Toys and Baby Products Association and will be held at the Shanghai New International Expo Center from October 18-20 this year. After ten years of development, CLE China Licensing Exhibition has developed into the largest licensing exhibition in Asia. The China Licensing Exhibition in October every year has become a major event that attracts the attention of the global licensing industry. During the 10th China Licensing Exhibition in October 2016, a Japanese delegation composed of more than a dozen companies led by CBLA visited the licensing industry exhibition in Mainland China for the first time. 'At the 10th China Licensing Exhibition, we were very surprised and excited by the maturity and professionalism shown by the Chinese licensing industry. The Japan Brand Licensing Association is willing to cooperate with the China Toys and Baby Products Association to jointly expand the future. 'Toyama said. Although brand licensing is still an emerging industry in my country, it has a strong momentum. According to a report released by LIMA at the 6th China Licensing Summit Forum hosted by the China Toys and Baby Products Association, in 2015, China ranked fifth in the world with a licensing market size of US$7.61 billion, and second in Asia, with a year-on-year increase of 24 %. In the same period last year, the global licensing market was US$251.7 billion, an increase of only 4.2%. China has become one of the fastest growing countries in the global licensing market. Liang Mei, President of China Toys and Baby Products Association, introduced that with the rapid development and huge potential of China's licensing industry, the influence of China's licensing industry on the international stage is increasing. The association cooperates with many international industry associations and institutions such as the United States, Japan, South Korea, Malaysia, and Taiwan. At the Hong Kong Licensing Exhibition, the International Licensing Industry Association (LIMA) and China Toys and Baby Products Association (TJPA) met and negotiated. The two parties reached a consensus that they will continue to cooperate, strengthen the education and training of authorized professionals in China, and work together to promote the development of the licensing industry in China.