The growth rate of the Chinese market exceeds 30%, with the largest market share of Bubble Mart

by:Ennas      2022-01-20
Trendy toys refer to toys that cleverly integrate trendy culture and content. Different from traditional toys, trendy toys are generally characterized by unique designs and aesthetics. In most cases, they are derived from authorized trendy content, making them more suitable for display and collection beyond functional use. Trendy toys cover a wide range of products, including blind boxes, figures, GK figures and adult assembled toys. According to Frost u0026 Sullivan’s data, with the increase in disposable income and the rapid development of the trend culture industry, especially driven by the successful incubation of more and more high-quality trend toy IP in the market, the global trend toy market has grown since 2015. US$8.7 billion increased to US$19.8 billion in 2019, with a compound annual growth rate of 22.8%. It is expected to reach US$44.8 billion in 2024. At present, China's trendy toy market is still in the early stage and has witnessed rapid growth in the past few years. According to Frost u0026 Sullivan data, the market size of China's trendy toy retail has grown from 6.3 billion yuan in 2015 to 20.7 billion yuan in 2019, with a compound annual growth rate of 34.6%. Driven by the rising popularity of Chinese trendy toys, the trendy toy retail market is expected to reach 76.3 billion yuan by 2024. Bubble Mart has the largest market share in 2019. In terms of retail sales in China's trendy toy market, Bubble Mart ranked first in market share at 8.5%, and the market shares of companies ranked 2-5 were 7.7% and 3.3% , 1.7% and 1.6%. The top five companies in terms of market share, except for Bubble Mart, are major multinational toy manufacturing companies that focus on IP discovery and licensing. Trendy toy IP has a huge growth opportunity. Trendy toy retail is the main monetization method for trendy toy IP. As the leading trendy toy IP has become popular among fans, authorization and adaptation provide additional opportunities to realize the value of trendy toy IP to a wide range of areas, such as licensed products, advertising, video games, movies, comic books, etc. IP authorization mainly includes two types, commodity authorization and space authorization. Commodity authorization refers to an arrangement in which IP owners usually allow authorized persons to develop and sell commodity products with popular IP within a certain period of time. Space authorization refers to the use of IP and related concepts for theme activities or space decoration (such as exhibitions, exhibitions, theme stores and theme parks) to provide an immersive experience and sell IP-related products. According to Frost u0026 Sullivan data, China's IP authorization market reached 84.4 billion yuan in 2019, and it is expected that the market size will reach 168.6 billion yuan in 2024. Trendy toy operators may authorize other companies to adapt their IP in digital games, movies, dramas, TV shows and cartoons for commercial applications. In terms of retail sales, the scale of China's IP-adapted entertainment market in 2019 will reach 308 billion yuan. Among them, the digital game adaptation market is 150.5 billion yuan, accounting for nearly half of the total scale; the drama and TV program adaptation market is 7.35 billion yuan, accounting for 23.86% of the total market size. The above data comes from the 'China's toy manufacturing industry production and sales demand and investment forecast analysis report' by the Foresight Industry Research Institute
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