The gift industry slump significantly reduced production by over 40%

by:Ennas      2022-02-15

In recent years, my country's gift industry has grown at a rapid rate of more than 20% per year. After the introduction of eight regulations and six prohibitions in 2012, this growth came to an abrupt halt, and a gift industry with a huge market capacity suddenly plummeted.   According to incomplete statistics, in 2012, the annual sales of 3000 core gift suppliers, mainly business gifts, fell by more than 50%. In 2013 and 2014, the decline continued. 85% of the 30,000 large-scale gift service providers fell more than 50%, and at least 40% of the 100,000 small and medium-sized gift suppliers were on the verge of bankruptcy. Take Cangnan, our province, which is known as the production base of Chinese Taiwanese calendars, for example, the calendar industry that originally relied mainly on group purchase orders reached 1 billion yuan in 2012 calendar output, and it has long-term accounted for more than 80% of the domestic market share. Affected by the continuation of relevant policies, 2014 The annual output value has dropped sharply by half compared with the previous year. Last year's group purchase orders were few, and the industry's output was significantly reduced by more than 40% compared with the previous year.
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