The earnings report is here! Aofei Entertainment lost 50 million yuan in the first half of the year, and sales of baby products grew against the trend

On the evening of August 27th, Aofei Entertainment released the 2020 semi-annual report. Data shows that Aofei Entertainment achieved operating income of 1.088 billion yuan in the first half of this year, a year-on-year decrease of 19.97%. The net profit attributable to shareholders of listed companies was a loss of 49.957 million yuan, a decrease of 145.08% from the same period last year. Aofei Entertainment's main performance and revenue composition in the first half of 2020 During the reporting period, the company's main business mainly includes the following categories: content creation and operation, toy sales, baby products, games, and other businesses. 1. Content creation and operation: Classified by product type, it mainly includes film and television, television media, and information service businesses. Among them, the film and television business includes film and television broadcasting, licensing business, design and production, and film business; television media includes cultural performance and advertising media business; and information service business mainly includes the operating income of the evil spirit platform. Animation IP content creation 2. Toy sales: The company develops, designs, manufactures various types of toys through independent design or obtains authorization, and sells them through relevant channels. 3. Baby products: The company develops and produces baby products, mainly including durable goods, travel products and other baby products, and sells them through relevant channels at home and abroad. 4. Games: Mainly focus on the development and distribution of games with own IP, as well as the domestic distribution of outstanding game products as an agent. 5. Other business: Mainly themed business, including specific businesses such as direct management and franchising of indoor parks, themed curation and events. The financial report shows: From the perspective of product breakdown, Aofei’s toy sales, film and television, TV media, games, and information service business revenues all declined in the first half of the year, down 36.23%, 22.63%, 32.85%, 18.32%, and 18.32% respectively. 32.30%. Among the film and television companies that have recently released performance, Guangguang Media’s operating income in the first half of the year was 259 million yuan, a year-on-year decrease of 77.86%, and its net profit was 20.57 million yuan, a year-on-year decrease of 80.46%; Huayi Brothers’ operating income in the first half of the year was approximately 324 million yuan, a year-on-year decrease of 69.88%. , A net loss of 231 million yuan. Regarding the explanation of performance changes, Aofei explained that in the case of a year-on-year change in revenue of more than 30%, in the toy business, toy sales revenue fell by 36.23%. On the one hand, it is mainly due to the global outbreak of the new crown epidemic, which has affected the company's offline terminal sales business to a certain extent; on the other hand, the company's new products in 2020 will mainly be listed in the second half of the year, so the first half of the performance will be affected to a certain extent. In terms of TV media business, the financial report showed that TV media revenue fell by 32.85%. Mainly due to the impact of the new crown epidemic, the decline in the advertising volume of physical sales customers has led to a decline in television media revenue. In terms of information service business, the company's information service revenue fell by 32.30%. Because the monster-like platform will mainly create passionate works that are more suitable for the incubation of film and television adaptation in 2020, it will take a long time to realize that it will reduce the works of domineering presidents and girls in love, and revenue will drop to a certain extent year-on-year. In the first half of the year, Youyouqi APP has successively updated sections such as audio novels, illustration creator community, etc., and will continue to optimize the user experience in the future, and continue to add more modules. In terms of other businesses, the financial report showed that other business revenues fell by 40.44%. Mainly due to the impact of the new crown epidemic in the first half of the year, the company's offline experience business indoor park performance suffered to some extent. In addition, Aofei Entertainment stated that the main reasons for the decline in performance during the reporting period were the company’s toys, themed businesses, and movies, and some businesses related to offline terminal sales or experience were affected by special periods, and the company’s transfer of Jiajia The investment loss caused by the cartoon equity. According to the announcement on growth of baby products sales against the trend, in the first half of this year, Aofei Entertainment’s toy sales business achieved operating income of 391 million yuan, a year-on-year decrease of 36.23%, while revenue from the film and television business decreased 22.63% to 155 million yuan from the same period last year. In addition, the operating income of Aofei Entertainment's TV media business, game business and information service business decreased by 32.85%, 18.32% and 32.3% year-on-year, while the operating income of the baby products business increased by 6.51% year-on-year to 460 million yuan. During the reporting period, the sales revenue and profit of baby products in the first half of the year increased slightly. The sales of core customers such as Target, Amazon, and Walmart all showed a growth trend, and the sales of various core products were all There are different growth rates. In terms of sales and marketing strategies, babytrend fully implemented the MAP product pricing system and channel management in the North American market to improve the profitability of the company and its cooperative retailers, thereby further strengthening the business partnership between the two parties and avoiding vicious price competition; at the same time; Increase investment in the digital market for babytrend's overall brand and product categories, and comprehensively improve the life-like picture display and video display capabilities of each major series of products; continue to create high-quality, comfortable and fashionable brand influence, resonate with consumers, and be effective Promoted the sales of new products. In terms of international sales, babytrend continued to promote its globalization strategy, expanding into the markets of Dubai, Saudi Arabia, Paraguay, Uruguay, Australia and Southeast Asia. It has established partnerships with major local distributors, and international sales have increased by 20% year-on-year. In terms of product quality, babytrend’s quality control department has released 11 product performance specifications, and worked with manufacturers to improve related processes and improve multiple potential defects. In addition, the company once again launched a trendy project, focusing on the creation of two major projects, 'Blasting Rocket Car' and 'Titan Strike Force: Track Pioneer.