The 'comprehensive two-child' policy will be officially implemented next year, bringing new business opportunities to the Wangfujing area

by:Ennas      2021-12-24

The 'comprehensive two-child' policy will be officially implemented next year, bringing new business opportunities to the Wangfujing area. The author recently learned from the Wangfujing Construction Management Office that Wangfujing Street has successively adjusted its business layout and increased the area of u200bu200bchildren’s shopping and entertainment. Up to now, the operating area of u200bu200bchildren’s products and toys has reached nearly 30,000 square meters. Some merchants have introduced the world's first high-end customized children's clothing brand, and also opened a children's entertainment experience zone, and the children's consumer market has a strong atmosphere. Yesterday, the author came to the fifth floor of Wangfujing Department Store. There is more than 2,000 square meters of children’s products shopping area, covering clothing, toys, and daily necessities. In the corner of the shopping mall, there is also a children’s entertainment and play area. Several children are on the slide. Joking and playing. 'All high-end brands are operated here, both at home and abroad, with a total of nearly 200 brands.' Wang Jiaming, general manager of Wangfujing Department Store, introduced that from infants to 15-year-olds, they can eat, wear and have fun. Here is a one-stop shop. In Beijing apm, the author found that there is a newly unveiled exclusive children's area in the mall, covering an area of u200bu200babout 4,000 square meters. The flagship store of the most popular toy brand 'R Us' is also in it, attracting many parents and children. Come here to buy, the mall also specializes in children's dining, low salt and less oil, suitable for children to eat. In Yintai in88, the mall has introduced the world's first children's clothing brand that focuses on providing high-end customization for children aged 3 to 12 years old. This high-end customization model is the first in Wangfujing.   then came to the New China Children's Products Store. As the largest children's products franchise store in Beijing and even the country, this time it is also adjusting the overall business layout of the mall. The shopping mall has added children's books and cultural goods, and added free interactive experience courses to form a one-stop, experiential consumption model. 'We will also introduce some well-known e-commerce companies, and some overseas purchasing products will also be introduced to supplement the shortcomings of e-commerce in children's goods stores.' According to the person in charge of the mall, new models and new brands are being introduced one after another. It is expected that next year three or four The month will welcome guests with a new look.   With the impact of the online shopping model, the traditional department store industry is generally in a downturn. Large shopping malls and department stores need to find new market opportunities and breakthroughs if they want to survive better. 'In recent years, many merchants have also opened online shopping malls, just to follow the trend of the times and keep up with the pace of modern society. Once the'comprehensive two-child' policy was proposed, although it has not yet been implemented, many business opportunities it has triggered are already in the palace. The Jing business district is quietly brewing.” According to the relevant person in charge of the Wangfujing Construction Management Office, the children's business format known as the 'popular engine' has gained the attention of large shopping malls and department stores, especially under the premise of the physical business model being impacted. Children’s entertainment and play areas, children’s interactive experience areas, such a model can only be realized through physical stores, which can be regarded as a magic weapon to prop up the popularity of the mall and will bring a new life to the traditional physical mall. 'The'comprehensive two-child' policy is about to be implemented. In Wangfujing Street, it is not only the increase or expansion of the children's area, but also the overall adjustment and transformation of the business structure of Wangfujing Street.' Interactive experience area, increase creative practice and educational experience, achieve the transformation and upgrading of the overall business format and business structure, and respond to the upcoming changes in the consumption pattern. At the same time, it is also to seize business opportunities, make timely adjustments to national policy changes, and seize traditional physical stores New opportunities for development.
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