The category of building block toys increased by 46% year-on-year, and Aofei Entertainment launched new categories such as blind boxes with gratifying growth

Looking back at the social economy in the first half of 2020, it has been changing with the changes in the general environment. People's consumption content and product forms have also evolved with the outbreak of the epidemic, such as the rise of short videos and blind boxes, and the trend of young people playing the market. The rapid rise, and the acceleration of renewal and iteration in various industries. But from a global perspective, China still has a huge potential consumer market, the total toy market continues to grow, and the prospects remain bright. So, how did Aofei develop in the past six months? Let's take a look at how they respond to changes in the toy industry? Cai Jinshun, general manager of Aofei Entertainment Global Product Center, introduced at the meeting that in recent years, the national culture has awakened and national brands have re-emerged. Enterprises should seize market opportunities to make more products that consumers like. Aofei’s product strategy in recent years can be summarized as: good content, good products, high reach, branding, and price control. Only by fully understanding consumer needs and communicating the brand to consumers can we grasp the market trend and achieve success. . ▲Cai Jinshun, general manager of Aofei Entertainment Global Product Center In the first half of 2020, the macroeconomic growth rate has slowed down, residents' consumption expenditures have fallen, and the willingness to save has increased. After the epidemic, there was no full-scale retaliatory consumption, and offline channels slowly recovered. The toy industry is growing against the trend. Among them, building blocks, baby carriages, and early education puzzle categories are particularly prominent; young people’s hand-made and blind box trendy toys are growing rapidly, giving birth to a market of hundreds of billions of people in the Z era. Unmanned vending machines have great potential. Wang Zhenyu, general manager of Aofei Entertainment's domestic marketing center, mentioned at the meeting that in the first half of the year, Aofei's toy channel began to accelerate from the second quarter, e-commerce continued to rise, circulation increased by 120% month-on-month, building block toy category increased by 46% year-on-year, blind boxes, etc. The growth of new categories is gratifying, and it is expected that the market will be satisfied in the second half of the year. Mr. Wang also mentioned that the future of toy industry operations is not about broadcasting + wholesale toys. The online future lies in Aofei's ability to operate fans, and the offline future lies in the upgrade of consumer experience. In the future, Aofei will increase the promotion of the Aofei Club APP, and work with partners to create a gathering place for fans, and launch a series of experiential products represented by giant gashapon cars, allowing Aofei to accompany children in all aspects of their growth and become them Good partner. ▲Huang Weiming, director of the series 'Pleasant Goat and Big Big WolfOn the occasion of the 15th anniversary of Pleasant Goat and Big Big Wolf, Aofei Entertainment launched 'Guardians of the Sheep Village 3. Exotic Rescue' in mid-July, and launched a new 3D fun popular science animation 'Sheep Fun Adventure' on August 1. These two levels of Pleasant Goat The series of animations with Big Big Wolf has been frequently viewed on the screen since it was broadcast, and ranked among the best in various statistical charts. The Internet click of 'Exotic Rescue' has exceeded the 300 million mark. More derivatives will be launched in the second half of the year to extend the charm of this long-lasting new IP. ▲Director Huang Weiming, the father of Pleasant Goat, in the era of the experience economy, Aofei seized the opportunity and used various attempts to create an experience for consumers. Chen Dachi, deputy general manager of Aofei Entertainment's theme commercial business department, shared the new opportunities for physical business upgrades and scene-based experiential consumption at the meeting. Although the epidemic in the first half of the year has had a great impact on the real economy of traditional businesses and chain brands, while pressing the pause button, the upgrade fast forward button was also pressed to promote the upgrade of the experience scene. Aofei Happy World anime-themed indoor parent-child park, adopting a new urban partner strategy in 2020, is expected to continue to open 10+ stores nationwide in the second half of the year. For indoor projects in shopping malls, atrium ocean ball super flying man-traffic town clever pet car-children's driving school, etc., as well as outdoor square scenes, square cars, small trains, children's horses, pirate boats, children's trampolines, etc., use the boutique IP for drainage The effect, coupled with the retail of goods, the flexible business venues, the profit effect is very obvious. Aofei theme business will carry out more project attempts and upgrades to bring immersive experience to children and families. In the era of big data, traffic is the key winning factor. Ruan Qinglin, Director of Process and Information Management Department of Aofei Entertainment, shared at the meeting how to seize private domain traffic in the new retail scene, and divert public domain traffic to private domains, and work with Aofei to achieve a win-win situation. In addition, Aofei also released new products for the fall and winter of 2020. It is reported that in the second half of 2020, Aofei Entertainment will focus on promoting: 5 animation IP broadcasts, 11 high-quality projects, focusing on detonating the entire industrial chain layout with IP as the core. Aofei integrates many resources, from online broadcast, media advertising, short video, live broadcast, community, O2O full coverage, to the production of offline scenes and the investment of a large number of promoters, I believe it will be able to achieve excellent results . Among them, [5 animation IP broadcasts] Blast Rocket Car, Super Flying Man 9, Pleasant Goat and Big Big Wolf · Goat Fun Adventure, Balala Little Magic Fairy·Magic Sea Firefly 2, Titan Fighter·Track Pioneer. [11 boutique items] Blast Rocket Car, Super Flying Man 9, Pleasant Goat and Big Big Wolf · Goat Fun Adventure, Balala Little Magic Fairy·Magic Haiying Fort 2, Titan Fighter·Track Pioneer, Chacha Express, Onmyoji, Obay, Kubian Team, Wisdom Building Blocks, Super Flying Man·Giant Capsule Toy Car. Source: Aofei Entertainment's official website WeChat