The 17th CTE China Toys Fair strongly builds the preferred trading platform for global toy brands

by:Ennas      2021-11-11

With the continuous development of social economy, people's supply and demand are diversified in all aspects. The toy market is particularly obvious. With the continuous expansion of new needs for parenting after the 85s and 90s, many toy brands have emerged, and the toy market has become diversified. Competition, therefore, for toy manufacturers and brand operators at home and abroad, brand appeal and product influence are the top priorities to be improved. CTE China Toy Fair was founded in 2002 by the China Toys and Baby Products Association. It has been successfully operated for 17 years and is held in Shanghai every October. As the world's leading professional trading platform for the toy industry, CTE China Toy Fair has a high reputation and reputation, serving thousands of toy manufacturers and brands every year, and is regarded as the preferred platform for expanding high-quality channels and enhancing brand image and influence. In the past 17 years, the scale of CTE China Toy Fair has maintained a momentum of rapid growth. The 17th CTE China Toy Fair, held at Shanghai New International Expo Center from October 16-18, 2018, continues to maintain its No. 1 position in Asia, with an area exceeding There are 220,000 square meters, 2,400 exhibitors, 4,300 brands, and 80,000 professional buyers at home and abroad, which will present the most comprehensive and shocking gluttonous feast in the toy business field. CTE China Toys Fair gathers major domestic toy developers and brands. Every year, Chenghai, Dongguan, Shenzhen, Fujian Jinjiang, Zhejiang Yunhe, Shandong Qingdao, Linyi, Zhejiang Yongjia, Jiangsu Baoying, Ningbo, Pinghu, Pingxiang, Hebei Enterprises from more than 20 production areas, including Guangzong, Hanchuan, Hubei, Tengzhou, Shandong, etc. participated. The governments of some clustered production areas attached great importance to providing financial subsidies to encourage companies to participate The faster and better development of the district. At the scene, excellent national toy brands such as Aofei, Longchang, Xingyue, Xinghui, Dasheng, Muwan Family, Trojan Wisdom, Yibaifen, Kerr Doll, Jundalong and other excellent national toy brands appeared at CTE China Toys with special booths. Exhibition, promote the brand image, and enhance the status of the industry. At the same time, the CTE China Toy Fair also attracted outstanding companies and brands from more than 30 countries and regions at home and abroad. LEGO, Barbie, Transformers, Fisher Price, etc. were all absent. The international brands that made their debut last year were dazzling, including ACTEV, SmartGames, and Laser Pegs from the United States. , Playmobil in Germany, Magic School in France, Kids Master, HENES in South Korea, etc., bring many novel toys to compete on the same stage, and also lead the wave of industry innovation. At the scene, domestic and foreign manufacturers and brand owners released tens of thousands of new products of the year. With the help of CTE China Toy Fair, a large-scale commercial platform to interpret product characteristics, interpret the corporate brand connotation, and achieve the enhancement of brand value and the sinking and optimization of cooperation channels. Gain opportunities for cross-border cooperation. It is based on this that toy buyers at home and abroad are flocking. In 2017, the CTE China Toy Fair attracted 66,737 buyers from home and abroad (according to the number of scans in the museum), of which 5,676 were overseas buyers, from 134 Countries and regions. The annual survey report of China Toys and Baby Products Association shows that in 2016, the scale of my country's toy consumer market reached 55.6 billion yuan, and it is bound to exceed 60 billion yuan in 2017. The toy market is positive and strong, with huge potential and unlimited business opportunities in the toy industry. Therefore, Brand owners must seize the once-in-a-lifetime opportunity to build a strong brand image, relying on the idealized international exhibition of CTE China Toy Fair, harvesting channels from all levels at home and abroad, and jointly sharing hundreds of billions of toy cakes. CTE China Toy Fair is not only a toy exhibition, but also an exchange event between industries. As the largest brand event in Asia and the most influential in the industry, it also launched a series of activities at the same time, such as: industry high-level forums, annual popular trend products Selection, etc., excellent toy companies participating in the CTE China Toy Fair can not only obtain orders and channels, but also expand their business horizons and accumulate high-end network resources. On October 16-18, 2018, at the Shanghai New International Expo Center, the new CTE China Toy Fair will use a brand-new exhibition model and highly influential publicity methods to lead high-quality toy brands to the front of domestic and foreign distributors. 17 years have passed since such a high-quality international exhibition. What other records will she set this year? Let us wait and see!
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