South Korean society has recently set off a wave of 'Kidult'

by:Ennas      2021-12-08

China News Service, July 8th. According to a report by Singapore’s Lianhe Zaobao on the 8th, South Korean society has recently set off a trend of 'Kidult' (pretend nuns), men in their 30s and married 'mature women'. 'There are long lines in order to buy toys. It is understood that the Kidult industry in South Korea is growing at an annual rate of 20 to 30%, and its market size has reached 500 billion won.   'Kidult' is a combination of the two English words 'kid' and 'adult'. As the name suggests, it refers to adults who have a child-specific mentality and put play at the center of their lives. At the end of May, McDonald’s of South Korea began to launch the 'Happy Kids Meal' with the theme of 'Super Mario' in more than 30 stores nationwide. The purchase of a 3,500 won children’s package will give away eight small pieces of the 'Mario' series. Toy. As a result, this toy sold out within three days. In the Seoul Metropolitan Government and McDonald’s restaurants in the Gangnam area, where white-collar workers are concentrated, there have been many long queues of adults, and the toys in these restaurants have sold out earlier than other restaurants. A related person said: 'In fact, most consumers who come to buy children's packages are adults. I even saw customers who bought 100 children's packages. Because toys were sold out very early, some people even made a toy online. Selling 10,000 to 30,000 won. '   42-year-old Sun Yuanjing is the owner of an advertising company. She has a collection of more than 200,000 toys, ranging from dolls that were popular in the 70s to the most popular toys for children today. . Since there is no place to put them at home, she recently rented a warehouse that can store small toys. Sun Yuanjing said: 'When our generation was young, the general economic situation at home was not very good. Many childhood aspirations, such as dolls, toys, and models, can't be bought. After adulthood, with a certain amount of material accumulation, I can't help but think back. Make up for childhood deficiencies.'   Another office worker, Yin Zhiying (35 years old), is a fan of model toys. She said: “After working to make money, I have enough money to buy model toys. Coming back from get off work to assemble toys gives me a great sense of accomplishment.” Expert analysis pointed out that the emergence of Kidult trend has its certain social background. Of course, there are psychological factors of missing childhood memories. But in addition to this, due to South Korea’s sluggish economic situation, adults cannot afford a brand-name car or apartment, so they want to buy a small toy to relieve economic pressure and comfort themselves.
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