See how Barbie in the sixtieth year returned to the top
According to Japanese media reports, a blond hair with a well-proportioned figure. American toy giant Mattel's 'Barbie' has become synonymous with fair-skinned blonde beauty. In January 2016, Barbie added three new body shapes: plump, tall and small. Mattel has been adding dolls with different skin colors and hairstyles, but this time it has further diversified. Under the background that immigration policy has become the focus of the U.S. election, it is not limited to race, but to satisfy diverse beauty. This has become a topic of American corporate market strategy. A plump waist and thick hair. The 2016 version of the 'Barbie fashionista' series has a new 'curvy' body shape. The slender tall figure and the cute little Barbie are also launched online at the same time. Barbie dolls have been American society's standard of beauty for more than half a century, and now products of different shapes have been introduced for the first time. In the United States, the well-proportioned blonde with three-dimensional features has always been regarded as a model of beauty. But in the real world, Hollywood stars and celebrities of various skin colors and plump bodies have also begun to attract attention, and the scope of the standard of beauty is expanding. Barbie is not only different in body shape, but also has 7 skin tones, 22 pupil colors, and 24 hairstyles including curly hair and blue hair. 'Barbie in the past was not as diverse as it is now, nor as popular as it is now.' Mattel Chief Operating Officer (COO) Richard Dickson (Richard Dickson) is very confident. He even said: 'Girls and mothers will be more interested, and retailers are also excited about product changes.' Japanese media said, however, it’s hard to say that this change is just in line with social trends. In the past 2 years, sales of Barbie dolls have been declining. The reason is that the Disney movie character dolls launched by rival Hasbro took away Barbie's market share. The toy counter of a large supermarket in New York is full of Disney 'princesses' such as Snow White and Cinderella. Among them, the current popular star is undoubtedly Princess Aisha of 'Frozen'. The clerk at the Kmart supermarket pointed out that “little girls will get Aisha first.” Aisha's appearance is no different from the traditional princess image. But through the story of the movie, Aisha's charm transcends the appearance and captures the hearts of many parents and children. On the other hand, some people point out that Barbie dolls who can only rely on their appearance are regarded as 'a typical enchanting white beauty Mattel launched a diversified market strategy and recovered part of its lost ground. In 2015, the types of skin color and hairstyle were increased, and the sales from October to December 2015 reached 327.6 million U.S. dollars, an increase of 1%. The market also gave positive comments. After Mattel released its financial report on January 1, 2016, many investment institutions raised their target stock prices and investment ratings to 'Buy.' Japanese media pointed out that the change of Barbie is not the first time. In 1959, the first generation of Barbie dolls was born. In the 1970s, the surgeon version of Barbie was launched. In the 1980s, white-collar ladies who were passionate about work and entertainment were launched. In the first half of the 1990s, the first presidential candidate version of Barbie was launched before the real world. Richard Dixon said that this is a 'cultural dialogue that only Barbie dolls have' that the times and women are progressing together. Following the social trend, can the Barbie doll, who has been nearly sixty years old, return to its peak?