Sales of foreign toy brands accounted for 70% of total sales in 2013

The Children's Day of 'Six Day' is approaching, and Amazon China yesterday released its 2013 toy sales rankings. Amazon data shows that the sales of foreign brands accounted for 70% of the total sales in 2013. In terms of types, infant and young toys and building block toys are more popular, each accounting for 25% of their sales. Educational educational toys and remote control electric toys follow closely, and building block toys and educational educational toys are combined. Up to 40%, 'This fully reflects the importance of parents on children's hands-on ability and intellectual development.' From the perspective of brands, products of Lego, Fisher, Aubay and other brands are popular with children of almost all ages. , Lego became the best-selling toy brand in 2013. In addition, well-known foreign brands such as Hasbro, Little Tektronix, Disney and Barbie are also on the list. It is understood that from now until June 1st, Amazon also launched a full-line promotion of toys and maternal and child products.