Quanzhou toy industry through innovation and upgrading, comprehensively increase customer unit prices

'The toy industry in Quanzhou has undergone innovation and upgrading, and the unit price per customer has been comprehensively increased.' A related person from Quanzhou Inspection and Quarantine Bureau said a few days ago that from January to February this year, Quanzhou inspected 365 batches of export toys with a value of US$7.4652 million, a year-on-year approval. The value of shipments and goods increased by 20.07% and 51.27% respectively, achieving a good start. The export value accounted for more than 40% of the province. Among them, the average export value of a single batch of products increased by 25.9% year-on-year, and the grade improved significantly. Quanzhou's export toys include plastic toys, electric and electronic toys, plush toys, baby carriages and baby carriages, and are mainly exported to more than 30 countries and regions such as the European Union, the United States, Southeast Asia and Australia. According to analysis by relevant sources, there are three main reasons for the strong growth of Quanzhou's toy exports. First, the demand in the international toy market is picking up, and the export orders of enterprises are relatively sufficient, especially in the main export markets. The exports to the EU and the United States in the first two months were 2.6686 million U.S. dollars and 1,676,500 U.S. dollars, respectively, an increase of 26.89% and 158.08%. . Secondly, the industry has accelerated its transformation and upgrading. Many enterprises have enhanced the international competitiveness of Quanzhou's export toys by leveraging on licensing animation, innovating independent brands and full-industry chain production models. The third is to develop emerging export markets. For example, in the first two months, exports to Russia and India were 480,800 US dollars and 387,200 US dollars, an increase of 82.54% and 2768%, respectively.