Playmate Toys' flagship product, Ninja Turtles, will soon enter the Chinese and Japanese markets

Playmates Toys produces and sells Ninja Turtles enter the Asian market (pictured on qinbei.com) Playmates Toys announced that it has cooperated with distributors in China and Japan, and its flagship product 'Ninja Turtles' series will soon enter China and Japan market. On January 28, the Hong Kong Economic Journal reported that Playmate Toys (869), which is mainly engaged in the production and sale of 'Ninja Turtles' toys, was reduced by its parent company last week and cashed out by nearly 300 million yuan. The news dragged down its share price one after another; however, Bloomberg It was reported yesterday that the group has appointed distributors in the Chinese and Japanese markets, which means that 'Ninja Turtles' toys are about to enter two huge markets in Asia. The stock price of Playmate Toys fell 1.95% yesterday to close at 3.52 yuan. Bloomberg reported that Playmates Toys announced that it has cooperated with distributors in China and Japan, and its flagship product 'Ninja Turtles' series will soon enter the Chinese and Japanese markets. These two major markets may become a new driving force for the group's profit growth. The group has not disclosed the number and information of the appointed distributors, but in order to cater to the live-action movie 'Ninja Turtles' supervised by the well-known Hollywood director Michael Bay, it will be released in the mainland in October 2014. The group plans to release the toy series in 2014. It will be officially launched on the Chinese and Japanese markets in June. The Group’s toys are currently mainly exported to the United States, with revenue contributing approximately 60% of its revenue; the main reason for the improved performance last year was the strong sales of its core product 'Ninja Turtles'. According to survey agency data, the total value of toy sales in the United States in the fourth quarter of last year recorded about 10 billion US dollars, which is equivalent to 50% of the total for the year. Colorful Star Toys announced earlier that it is actively developing the 'Ninja Turtles' product and its subsequent extension series. The new product cycle will exceed two years. The group also stated that it has confidence in the demand for toys in China, and the current distribution channels have been successfully established, and it looks forward to the imminent increase of end customers in the Chinese market.