Overseas markets: Japan also sells toys on Children's Day three times a year
Core reminder: Japan celebrates Children’s Day three times a year, but the toy products selected as gifts are quite particular, with a profound historical imprint and no lack of modern flavor [Chinese and foreign toy network July 28 news] According to 'Chinese and foreign toy manufacturing 'July 2015 issue: Children's Day in China is a busy period for toys, and it plays a role in the toy market every year. In other countries, the time of Children's Day is different and the way of celebration is also different. But the same thing is that toys are often chosen as gifts for children on Children's Day, so it is also a busy period for toys. Among the many countries that celebrate Children's Day, Japan, which is close to us, is the country that celebrates Children's Day the most in the world. They celebrate Children's Day three times a year, but the toy products selected as gifts are quite particular, with a deep historical imprint and no lack of modern flavor. ● On March 3, Hinamatsuri (also known as the Doll’s Festival) As the name suggests, this is a festival exclusively for girls. Of course, the most popular festive toy is the doll. On this day, parents with daughters will set up an odd-numbered young altar at home, with exquisite craftsmanship and gorgeous palace costumes placed on the stage. The top floor is the Emperor and his wife, and the following floors can be equipped with female officials as needed. , Attendants, etc., supplemented with peach blossoms, lanterns, dressing tables and other decorations. The traditional Hinamatsuri dolls are known for their exquisite workmanship. The more layers, the more they demonstrate the wealth and status of the family. Due to the high prices, many families have bought Hinamatsuri dolls that only consist of the emperor and queen in recent years. Growing up and buying them year by year In the past, Hinamatsuri dolls often reflect the economic conditions and social status of a family. However, with the development of society, many modern factors have been incorporated into the present Hinamatsuri. Merchants have put a lot of effort into festival activities and product selection, looking for innovation and balance between tradition and modernity. Among them, the role model worthy of major businesses to learn from is Tokyo Disneyland. On the 2006 Doll’s Festival, Tokyo Disneyland invited 303 folk princesses from all over Japan to spend the festival with Disney cartoon characters. In 2007, the park launched a series of activities such as Princess World earlier, hoping to convey to people that no matter what environment they live in, as long as they have faith, every ordinary girl can become a princess. Integrating traditional Japanese customs with Disney's characteristics, and sublimating its theme, this approach can be very acceptable to local consumers. In addition to related activities, Disney has also launched Disney-style dolls and other toy products for Hinamatsuri. Tradition and modernity collide with a different kind of spark. For example, Mickey Minnie plays the Hinamatsuri doll set of the Empress and the Hinamatsuri theme candy. The ingenious mind could not help but make the eyes shine. Mickey and Minnie wore Japanese palace costumes and went to the countryside to celebrate the Hinamatsuri traditional cakes launched by Disney on Japanese Hinamatsuri Festival. The packaging design is also ingenious, and they can be used as decorations after eating. It is quite exquisite. ● Boys’ Day on May 5 Festival) May 5 is the nationally statutory Children’s Day in Japan, and it is also the Dragon Boat Festival. It is also a traditional festival for boys. The most popular festival products are also full of masculinity. In order to wish the boys in the family health and happiness, every household in Japan will hang brightly colored and carp-shaped flags on this day. It is hoped that the boys in the family will be like carps, learn the spirit of the carp to go upstream, and be able to successfully jump through the dragon gate and get ahead. Therefore, This day is also called Carp Day. Around this theme, banner decorations with different shapes and bright colors, and toy products containing carp elements are the best sellers. At the same time, there is also a custom of putting dolls in the home on Boys’ Day. Unlike the Hinamatsuri, the Boy’s Day dolls are Japanese samurai, called Mayo dolls. With the development of the times, consumers are more inclined to products that incorporate modern elements in the shape of May figures. Carp streamers flying all over the sky are a traditional event in Japan to celebrate Boys’ Day. On Boy’s Day, even carp-related toy products will also be popular. Traditional May figures. With the changes of the times, samurai also use modern means of transportation ● On November 15th, Seven-Five-Three’s Day is a Japanese custom. Three, five and seven years old are the three lucky years for children, so on this day of the year, there will be a lively celebration for these three-year-old children. Toys are an indispensable part. On this day, children will put on traditional kimonos and carry a small paper bag painted with pine trees, tortoises or cranes on their backs. The paper bags are filled with sweets and toys bought by their parents.