New trends in the toy baby products industry, mandatory standards may be reduced

In recent years, the export of toys and baby products in my country has frequently encountered technical trade barriers in some countries, and a large number of Chinese toys have been forcibly recalled in some countries. On January 9, at the 2nd International Seminar on Safety Regulations and Standards for Toys and Baby Products, Liu Yongtan, deputy director of the Standardization Division of the Guangdong Provincial Market Supervision Administration, said. It is understood that in recent years, my country's toy companies have transformed and upgraded from OEM status, and more and more companies have participated in international trade activities as independent brands. At the same time, due to the large differences in national standards and regulations and frequent updates and changes, enterprises are also facing severe challenges. For example, in 2018, the EU RAPEX system issued a total of 2065 recall notifications, of which toys and baby products accounted for nearly 60%, and related domestic companies suffered losses. Therefore, ensuring that toys and baby products meet the standards is not only related to the health of children, but also to the long-term development of my country's toys and related industries. In fact, in June 2019, the State Administration for Market Regulation revealed that it will release a number of important national standards closely related to children, involving the fields of stationery, toys and children's products. At a recent seminar, relevant sources revealed that the mandatory standards for toys will be reduced, but the coverage will be wider. ▌Exports are restricted due to standards The 2nd International Toys and Baby Products Safety Regulations and Standards Seminar, relevant people are introducing the updated interpretation of the EU Toy Safety Directive and the latest revision progress. China is the global production, export and consumption of toys and baby products Big country. Among them, Guangdong is the largest province in the manufacture and export of domestic toys, and plays an important role in the domestic and foreign markets. According to statistics from the Guangdong Toy Association, the export of traditional toys in Guangdong in 2018 was US$13.711 billion, a year-on-year increase of 5.12%, accounting for 54.66% of the country’s total toy exports. However, exported toys are sometimes not treated well. It is reported that both governments and consumers around the world are very concerned about the quality and safety of toys and baby products. Products in this field are also the hardest hit areas for consumer product recalls around the world. In 2018, the EU RAPEX system issued a total of 2065 recall notifications, and the most notified products were toys and baby products, accounting for 57.7%. As a major exporter of toys, my country's toy companies are most affected. According to the data of the Prospective Industry Research Institute, in October 2018, the EU recalled 40 toys, 30 of which were produced in China, most of which violated the Toy Safety Directive, EN71 standards and REACH regulations. Liu Yongtan also said that at present, trade frictions with technical trade measures as the main body are on the rise. A large number of Chinese toys have been forcibly recalled in some countries, causing companies to suffer huge economic losses. Liu Yongtan also said that related exports have also slowed down due to the overly complex technical standards set by trading countries. According to the Guangdong Toy Association, the standards and regulations of various countries and regions in the international market are very different and change frequently. The different requirements of the quality of toy baby products in various countries in the world make the products of my country's toy baby products companies face severe challenges. . ▌Compulsory standards may be reduced. More notably, it is also learned from the Guangdong Toy Association that in recent years, the share of Guangdong toy products exported by processing trade has dropped from more than 90% in the early stage of reform and opening up to only 40% Around this time, more and more domestic toy and baby products companies are eager to break through geographical boundaries and enter the international market. It can be seen that on the basis of the original export advantages, domestic toy companies have made certain progress in improving competitiveness through innovation and building their own brands, but at the same time, it cannot be ignored that quality and safety are still the shortcomings of traditional toys to the international market. Earlier analysis also pointed out that the society should make up for the continuous calls for the lagging of toy safety management as soon as possible. Toys, as a traditional advantageous industry, cannot ensure the optimal supply of products from the source standard to the final sales, and meet the increasingly shifting high-quality consumer demand, the future industry Will face difficulties. On January 9, Guangzhou Customs Technology Center, Guangdong Provincial Market Supervision and Administration Bureau, Guangdong Toy Association, and Maternity and Infant Products Association jointly organized the 2nd International Seminar on Safety Regulations and Standards for Toys and Infant Products. At the meeting, Liu Yong Tan said that China is the world's largest producer and exporter of toys and baby products, and export companies actively participate in international standardization activities, which is an effective way to overcome barriers to standard differences and eliminate technical trade barriers. In fact, as early as the eve of Children’s Day in 2019, the State Administration for Market Regulation and the National Standardization Administration revealed that a number of national standards will be released. Some important national standards are closely related to children, involving stationery, toys and children. Supplies field. At a recent seminar, Ma Shengnan, deputy director of the Food Consumption Division of the Standards and Technology Management Department of the State Administration for Market Regulation, revealed that the mandatory standards in the field of toys and baby products will be reduced to about 4, which does not mean that the standards will reduce product safety requirements. Rather, it covers a wider range, covering the entire field, and even cross-domain, relevant standards that can hold the bottom line of safety. At the seminar, the China Association for the Promotion of Quality and Safety of Consumer Products and the Guangdong Association of Maternity and Infant Products jointly issued the 'Management Regulations for Baby Products Retail Stores”And “Product Marking Specification Toys” and other four group standards.