More than 95% of Quanzhou toy companies have self-developed products
From the perspective of exports, the main types are plastic toys, electric and electronic toys, plush toys, baby carriages and baby carriages. Mainly exported to more than 50 countries and regions such as the European Union, the United States, Southeast Asia and Australia. Among them, exports to the EU and the United States both increased by 19% year-on-year, and demand in the traditional consumer market began to pick up. Emerging markets have seen more gratifying changes. The export to Australia was US$1.666 million, an increase of 28%; the export to India was US$2.105 million, an increase of nearly 16 times. According to the analysis of industry insiders, Quanzhou toy companies are accelerating technological progress and innovation in accordance with the new requirements of health, environmental protection and safety in the new European and American toy regulations, and leveraging the authorization of animation, new technologies and new process improvements, and full-industry chain production models. The realization of industrial transformation and upgrading has improved the international competitiveness of export toys. At present, more than 95% of Quanzhou toy companies have self-developed products, and more than 40% have their own brand exports. Among them, many companies such as Xinling, Hengsheng, and Lili have more than 50% of their own brands. Few companies have won good orders for their products and the attention of large international buyers with their unique ideas.