'Masha and the Bear' and Ruihuaxing formally cooperate with a variety of children's toys to be unveiled in August
Recently, a multinational authorized media company officially signed an authorization document to authorize Guangdong Ruihua Trading Co., Ltd. to distribute the authorized toy series nationwide, including dolls, plush toys, scene/play house sets, dolls, and role-plays, etc. Toys are scheduled to debut in offline and online retail stores in August 2020. With the announcement of the multinational licensed media company and studio Animaccord, its animation family product 'Masha and the Bear' (Masha and the Bear) opened the first licensing deal in China. Animaccord is a Russian licensing company and studio focusing on global distribution of product content, consumer product copyrights and brand management. Animaccord is famous for its popular family animation 'Masha and the Bear' (Masha and the Bear), which was produced by a creative team that grew up in the Soviet animation tradition. In 2019, Animaccord led the cartoon of Masha and the Bear to be included in the Guinness Book of World Records, and the single episode 'Disaster Recipe' received more than 3.36 billion online views. Today, the cartoon is broadcast in more than 150 countries/regions and has been translated into 39 languages. In the past 10 years of successful multi-domain licensing performance, Animaccord has established strong global partnerships with world-renowned brands such as Ferrero, Simba Dickie Group, Hachette, Panini, Egmont, etc. In March 2020, Animaccord put 'Masha and the Bear' on Chinese TV screens for the first time, and aired the first and second seasons of cartoons on CCTV Channel 14. Previously, the cartoon had premiered on the well-known domestic video website Watermelon Video in January 2020. Guangdong Ruihuaxing Trading Co., Ltd., established in 1994, is a toy company dedicated to importing and selling international brands in the Chinese market. The group company Hong Kong Ruihuahang is one of the largest toy agents in Hong Kong, with business covering mainland China, Hong Kong, Macau and Southeast Asia. Our company cooperates with many internationally well-known toy brands, and its agent brands include BANDAI, TAKARA TOMY, SANRIO, MOOSE, Spin Master, etc. . Over the years, Ruihua Bank has established a comprehensive retail and wholesale network in China, combining online and offline sales channels. Offline channels include nearly 100 self-operated counters in major cities across the country, and more than 200 active distributors across the country. They are closely related to Toys R Us, Wal-Mart, Sams Club, and Kidswant. (Kidswant) and other large-scale chain systems work closely together. The agency products cover more than 300 cities across the country, and there are more than 3,000 offline sales outlets. Online channels are set up or combined through e-commerce platforms such as Tmall, JD.com, Pinduoduo and Taobao. Marketing, layout and sales of the agency products.