Licensed products for the 2016 Rio Olympic Games in Brazil will be on sale in China from October

by:Ennas      2021-11-06
Less than a year after the opening of the 2016 Rio de Janeiro Olympic Games, Chinese sports fans and collectors received good news. Yesterday, the Marketing Development Department of the Chinese Olympic Committee announced that Rio Olympic Games licensed products will land in China in October. The news was announced at the launching ceremony of 'Road to Rio-Olympic Culture Promotion and Rio2016 Licensed Products Landing in China'. International Olympic Committee President Bach, IOC Vice President Yu Zaiqing, and Beijing Olympic City Development Promotion Association Vice President Jiang Xiaoyu attended the ceremony.    The launching ceremony of the 2016 Rio Olympic Games licensed products in China   Li Yingchuan, Vice Chairman of the Chinese Olympic Committee, introduced that Rio Olympic Games licensed products have landed in China, allowing Chinese consumers to buy Rio Olympic licensed products on the Brazilian market without going abroad. The first batch of Rio Olympic Games licensed products include mascot plush toys, badges, keychains, mobile phone chains, porcelain, etc. Huajiang Cultural Development Co., Ltd., an authorized operator authorized by the Chinese Olympic Committee, will pass the online license of the Chinese Olympic Committee. Sell u200bu200bthese Olympic souvenirs through offline specialty stores, post offices, and major banks. At the ceremony,      Bach presented the Rio Olympic mascot plush toys to the student representatives of Tsinghua Primary School, and also exchanged emblems with fans of the Chinese Olympic emblems enthusiastically. Rio Olympic Games expects to earn 420 million U.S. dollars in licensed merchandise, Xinhua Net Rio de Janeiro, October 14, 2014 Sports special report (Reporter Zhao Yan Chen Weihua) According to Bloomberg News on the 14th, the Rio 2016 Olympic Games Organizing Committee in Brazil expects the sale of licensed merchandise to earn 1 billion reais (about 420 million U.S. dollars), of which mascots and Brazilian flip flops are the main products. Hilmara Murdini, Director of Franchise Sales of Rio Olympic Organizing Committee, revealed that the Olympic Organizing Committee is currently preparing to sign 65 franchise contracts to sell 12,000 Olympic-related products, more than previous Olympic-related products. . Nearly 16% of the sales revenue is used to feed back the funds needed to host the Olympic Games.  Multini said that they will make full use of the franchise and diversify their products. They also plan to sell franchise rights to 150 temporary franchise stores.   The mascot is the most important of the licensed products. Murdini said that for the first Olympic Games held in South America, mascots must be selected carefully, and the sales of Olympic mascots will definitely be better than those of Brazil's World Cup mascots. It is reported that the Rio Olympic mascot will be announced next month.   Murdini said: The World Cup mascots were not sold well, and they were even burned by protesters during the World Cup because there were some special political reasons at that time. But now that the times have changed, I believe people will like the Olympic mascots. The Rio Olympic Organizing Committee is currently negotiating with local TV stations to prepare a series of cartoons related to the mascot.   In terms of mascots, Brazil’s goal is to raise US$67.2 million for the event, which is less than half of the US$163 million raised in the 2008 Olympics in Beijing and much less than the US$129 million raised in the 2012 Olympics in London. But for Brazil, it should be the top sales of licensed products.   Before joining the Rio 2016 team, Murdini worked for Disney, toy manufacturer Mattel and other major companies. She believes that 40% of the products sold in the Rio Olympics are suitable for children aged 4 to 8. She said: I think Brazil attaches more importance to children's products than any other Latin American country, and the market is even bigger than that of the United States. Therefore, at the Rio Olympics, the sales of children's products may also be the best in all previous Olympics.   At the same time, 90% of the licensed products are household products. As Rio is a seaside city, flip flops and bath towels are the main products. Murdini said that although no two-person flip-flops were sold at the London Olympics, flip-flops may become the number one product in Brazil. At present, the Franchise Department of the Olympic Organizing Committee has reached an agreement with major Brazilian flip flop manufacturers, but she did not disclose which brand it is.   However, until the Olympic Games, the sales process of licensed products should be relatively slow, after all, the formal publicity activities have not yet started. Murdini said: Historically, 80% of merchandise sales were in the year the Olympic Games were held.
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