International children's toy brand 'Fisher Price Fisher' brand image upgrade'_Children's Toy Net

Global Contemporary Design provides industry professionals with the latest reports and business insights on brand design, art, illustration and other industries. I hope to provide designers and art lovers with the fastest and latest inspiration materials. Fisher Price (Fisher) was established in 1930 and is a brand of infant toys from the United States. Known as the world's number one toy brand. The Fisher brand is a series of products tailored by Mattel for children aged 0-5. It has a history of 74 years. Mattel’s Fisher series is dedicated to providing high-quality, age-appropriate products. At the same time, it also attaches great importance to the value, benefits, development of children, safety and how to guide parents to use products in a timely manner. The company is headquartered in East Aurora, New York, and has produced classic products in more than 5,000 different toys for decades. Since 1993, Fisher has been the main brand of children’s toys under Mattel. At the end of last year, Fei Xue Snow launched a new logo designed by New York Pentagram partner Emily Oberman (emilyoberman). The retro logo is also very beautiful, and its popular serifs and rounded letters have become very iconic (and very practical in the packaging, which can be neatly aligned with the top of the product). The new logo uses two elements at the same time, and the cute letters are combined together. During the design process, the blank position of FP is changed to red filling, from the original 4 semicircles to 3 circles. The balance of the logo has been removed, and the symbolism of the new brand has been strengthened. Let the overall brand look full and cute.