In the first half of the year, the sales of building blocks increased by 44.6%. What are the new features of the new large-particle products?
Assembling building blocks has always been one of the more popular toy categories, and has become the first choice for consumers to purchase educational toys. Especially during the epidemic period, the increase in home time, assembling building blocks is more popular with parents and children. Tmall platform sales data show that in the first half of 2020, the sales of building block toys increased by 44.6% year-on-year, sales increased by 33.8% year-on-year, and the average price was 103.8 yuan, an increase of 8.0% year-on-year, showing a good market competition. According to the particle size, the building blocks can be divided into large-particle building blocks suitable for children aged 1-5 or 6 years old and small-particle building blocks suitable for children aged 5 or 6 years old. Compared with small-particle building blocks, large-particle building blocks have the advantages of training young children’s hand grasping ability, hand-eye coordination, spatial thinking ability, and inspiring creativity. Many toy manufacturers also regard it as one of the key development categories and launch related toys. product. From the new large-particle building blocks launched by toy manufacturers, we can see the characteristics of combining real life to set scene themes, and innovating in the shape and function of the building blocks. 01 Combining real life to set scene themes and increase insights in role-playing toy manufacturers in the theme design of large-particle building block products, aiming at children's curiosity and desire to explore the real world, launch new building blocks with the theme of specific scenes in real life. Let them increase their understanding and understanding of the surrounding living environment in the process of assembling, constructing and role-playing. ▌The busy construction base of the Lego Duplo series, the multi-functional engineering vehicle set interprets rich scenes. This Lego Duplo series large particle building block set contains 4 construction vehicles, including cranes, excavators, dump trucks, and forklifts, as well as supporting construction facilities. , Construction site signs, etc., are also equipped with sound and light blocks, which can play the sound effects of the corresponding vehicles. After the construction site is completed, children can interpret the story of the construction site scene, learn how to operate various vehicles, and learn to recognize the site signs. ▌Bangbao rail city series of new energy high-speed rail, building blocks combined with track construction brings double fun. This building block set can build a station scene, combined with track building, press the front switch, the train can travel on the track, children can Simulate the busy scene of train arrival and departure at the station, and there are many different ways to build the track at the same time to exercise children's hands-on ability. ▌Enlighten the building block alphabet farm, conduct animal cognition and alphabet learning in the scene construction. This large-particle building block set is based on the farm scene. The building blocks are printed with various cartoon animal shapes, scarecrows and other farm facilities, as well as English letters. In addition to building farm scenes with their children, parents can also use animal shapes and English alphabet building blocks to allow children to recognize animals and learn English letters and animal English words. ▌Happy passenger car wash set, a variety of vehicles and play methods, cultivate children's vehicle cognition and innovative thinking. This car wash theme building block set contains five types of vehicles, engineering vehicles, police cars and a helicopter, which enhances children’s recognition of vehicles Know. At the same time, the building blocks are broken up and reassembled to build car robots and other shapes to exercise children's divergent thinking ability and innovative ability. 02Innovate in the shape and function of the building blocks to inspire children's creativity and provide more conditions. Some toy manufacturers innovate in the shape, material and functional components of the building blocks, and develop a variety of shape components, and some are equipped with controllable functions The components allow the building blocks to move, enhance the fun of play, and at the same time inspire children's creativity. ▌The royal toy puzzle soft building block playground group strengthens the understanding of shape during the process of building various playground facilities. This building block set is made of ABS environmentally friendly plastic, and the soft material makes it easier for children to grasp. Different from the general shape of building blocks, this product has a variety of colorful irregular-shaped building blocks. Parents can use the building instructions to guide and inspire children to build various playground facilities; they can also encourage children to build a variety of different types of playground equipment. Modeling, while enhancing creativity, inspires children's cognition of colors and shapes. ▌The beautiful master drags the dog with large-particle puzzle blocks, which integrates block storage, assembling platform and dragging. This product uses a dog-shaped storage box, which can be dragged and played, and can also be used as a platform for building blocks. , Let the children build various shapes on the puppy. The colorful building block particles can also enhance children's color cognition. ▌Bruco can run, run, change, and become a magical partner, the main control component + remote control, build a variety of movable shapes. This building block is equipped with a main control component, remote control and various shapes of building blocks, which can be built Six anthropomorphic animal shapes and scenes, through the main control component controlled by the remote control, the assembled shapes can be moved, realizing forward and backward movements, and are equipped with sound effects to bring more fun. Which of these new large-particle building blocks do you like? The 2020CTE China Toy Fair will be held at the Shanghai New International Expo Center from October 21 to 23. There will be tens of thousands of trending new products from more than 30 countries and regions around the world and 20 major toy production areas in China. Lego, Bruco, Bangbao Puzzle, Meigao, Funke, Enlightenment and other manufacturers will all appear at the CTE China Toy Fair. If you want to learn more about the new products of building block toys, come and visit CTE!