In the era of niche consumption, personalized services need to be emphasized
With the progress of society, more and more companies realize the importance of using promotional gifts. At the same time, with the advent of the era of niche consumption, gift promotion also needs to recognize niche needs. Merchants’ sales methods should place more emphasis on personal services and personalized marketing. The modern marketing concept of niche consumption era, 'from the 1960s to the present, companies only serve some people' has begun to take root in the hearts of the people. Whether it is the choice of the target market, consumer behavior analysis, and product positioning, they are all products based on the idea of u200bu200bserving niches. In the era of niche consumption, the main customers of companies are already the middle class. They pursue quality, taste, fashion, identity, sense of belonging and other factors in order to find a way to reflect their identity and status when their basic needs in life have long been met. The product. One of the signs of the middle class is independent thinking and rational consumption. Therefore, the focus of marketing at this stage is to tell the target customers (that is, the niche that the company wants to serve) how the company’s products are different from competitors, and how What unique value does it bring to target customers. The same goes for gift promotions. In the era of niche, consumers no longer blindly worship celebrities, but trust experts. In order to better serve customers, companies need to do a lot of market research to master the consumer psychology and consumption process of target customers (niche), and become experts who understand customers better than target customers in a specific field. At this stage, the types of products are becoming more and more abundant, and products designed for specific consumer groups have begun to emerge in large numbers to meet the needs of different consumers. Therefore, in the niche era, gift promotion activities should also emphasize personal services, emphasizing the individualization and exclusiveness of products and gifts, rather than popularization and universality.