How to set up an anti-corruption bureau for gift promotion

by:Ennas      2022-02-11

Nowadays, businesses in the gift industry are getting more and more distressed. They understand many things, but they have to do some very helpless things. For example, conventional promotional strategies are becoming increasingly difficult to win the attention of consumers. Everyday life is filled with uninspired promotional words such as 'lowest price, shocking the whole cityTheir role is like building a harmonious society, creating a beautiful homeland, innovation, and green environmental protection. It is no exaggeration to say that consumers' minds have installed automatic filtering systems for these high-frequency words. But what can be done? Everyone does that. It's no wonder that the so-called killer feature of many businesses offering prices is a very positive and linear way of thinking. Just imagine, among the many influencing factors, what can most impress consumers? Price; how to make consumers willing to buy? Low price. Therefore, 'price reduction' promotion has become a well-deserved first choice. 'Price reduction' did play an important role in the initial promotion. It evolved from direct price reduction to a wide range of promotional methods such as buy gifts, discounts in disguise, and step discounts. However, any tricks that are used too much and old will lose their effectiveness.    Satisfy consumers 'The greed'  Some savvy merchants have already understood this, they are very aware of the greed of consumers'! But the way to satisfy the greed of consumers is definitely not just a way of lowering the priceThe buffet restaurant is priced at 30 yuan per person. Because the price is cheap, it can hardly make any money after deducting the long-term, salary and cost. Driven by the interests, the boss stipulates that some more expensive dishes are only available in limited quantities.    Another buffet restaurant, Also encountered the same problem. But the manager of the restaurant made another choice. They stipulated that each person can take a limited bowl of fruit salad, within the capacity of this bowl, you can fill it in as much as possible.   To amplify the advertising effect of this trick, this restaurant also specially hired students from the university's architecture department to instruct customers on how to use an ordinary bowl to fill 3 kilograms of fruit salad.' It is conceivable that many consumers may not be willing to come, but for this fresh salad experimentWon a special award.     Here is a very important marketing thinking: to make good use of the situation.     To make good use of the situation, set up a good anti-corruption bureau For cafeterias, the less customers eat, the better the restaurant, but in order to achieve this goal, the limited supply is obviously Not a wise move. If you go the other way, use salad as the bait to let them eat as much as possible, and even play up a consumer atmosphere that competes with each other and tests IQ. Its impact on restaurant sales and influence is huge. Consumers are definitely greedy. They want to buy at the lowest price, preferably without money. Based on this psychology, ordinary merchants use price reductions, and excellent merchants use the opportunity to make good use of the situation.”    must implement this anti-corruption strategy In the game, bait, net, and net are needed.” As in the restaurant case above, bait “is the rule that a bowl of salad is limited, cast net” is the guidance and word-of-mouth publicity of architecture students, and “retract” is salad competition. , The whole process went smoothly and heartily. There is a saying in the art of war: good fighters benefit from their situation'. Any consumer demand is reasonable, and it is difficult to succeed in ignoring their needs or tough confrontation. Good marketers should learn to benefit from the situation' and be strategic. Let profit 'and induce'. After all, taking a step back temporarily' is to take a big step forward.
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