How does gift promotion set up an 'anti-corruption' bureau for consumers

by:Ennas      2022-02-08

The problem of merchants  The gift industry merchants are getting more and more distressed. They understand many things, but they have to do some very helpless things. . For example, conventional promotional strategies are becoming increasingly difficult to win the attention of consumers. Our daily lives are full of uninspired promotional words such as 'lowest price, shocking the whole cityTheir role is like building a harmonious society, creating a beautiful homeland, innovation, and green environmental protection. They generally have hypnotic functions. It is no exaggeration to say that our brains have installed an automatic filtering system for these high-frequency words. But is there any way? Everyone does that. It's no wonder that the so-called killer feature of the price offered by many businesses is a very positive and linear way of thinking. Just imagine, among the many influencing factors, what can most impress consumers? Price; how to make consumers willing to buy? Lower prices. Therefore, 'price reduction' promotion has become a well-deserved first choice. 'Price reduction' did play an important role at the beginning. It evolved from direct price reduction to a wide variety of promotional methods such as free gifts, discounts in disguise, and step discounts. However, any tricks that are used too much and old will lose their effectiveness.    Satisfy consumers 'The greed'  Some savvy merchants have already understood this. They know the greed of consumers very well! But the way to satisfy the greed of consumers is definitely not just a way of lowering prices. Let’s look at a few cases.    There is one A cheap cafeteria is priced at 30 yuan per person. Because the price is cheap, you can hardly make any money after deducting your long-term, salary and cost. Driven by profits, the owner stipulates that some more expensive dishes are only available in limited quantities.    Another cafeteria , Also encountered the same problem. But the manager of the restaurant made another choice. They stipulated that each person is limited to one bowl of fruit salad. Within the capacity of this bowl, you can fill it in as much as possible. In order to amplify the advertising effect of this trick, this restaurant also specially hired students from the university's architecture department to instruct customers on how to use an ordinary bowl to fill 3 kilograms of fruit salad.' It is conceivable that many consumers may not be willing to come, but for this fresh salad experimentWon a special award.    Here is a very important marketing. From thinking: make good use of the situation.    Make good use of the situation and deploy a good anti-corruption bureau. Limited supply for this purpose is obviously not a wise move. If you go the other way, use salad as the bait to let them eat as much as possible, and even play up a consumer atmosphere that competes with each other and tests IQ. Its impact on restaurant sales and influence is huge. Consumers are definitely greedy. They want to buy at the lowest price, preferably without money. Based on this psychology, ordinary merchants use price reductions, and excellent merchants use the opportunity to make good use of the situation.    We must implement this anti-corruption strategy.' In the bureau, bait, net, and net are needed.” As in the restaurant case above, bait is the rule of a limited amount of salad bowl, netting is the guidance and word-of-mouth publicity of architecture students, and netting is salad competition. , The whole process went smoothly and heartily.   We will use two more cases to deepen our understanding. Case 1: A furniture store posted an advertisement: If the A team he supports wins the league championship this season in October this year, the furniture purchased in April this year will be given away for free (full refund). The launch immediately caused an uproar, and sales also increased immediately. In this case, “baiting” is the boss’s free declaration to win the championship, and casting the net is to let more speculators throw themselves into the net through advertising and word-of-mouth publicity, and closing the net is naturally the final decision to win the game. In fact, regardless of the ball Whether the team wins the championship or not, the influence won by this furniture store will not be low.    Case 2: A Singapore food company launched a new type of bread. When it first went on the market, the sales volume was very small and the promotional activities did not achieve much breakthrough. For this reason, The company posted an ingenious advertisement: 3 months later, a new-style bread contest was held in a certain place. Those who ate 30 pieces within an hour would receive a bonus of 100,000 yuan, and those who could eat 25 would receive a bonus of 50,000 yuan. Those who eat 20 will be awarded 10,000 yuan. After the advertisement was published, residents bought this new bread and practiced eating at home. Three months later, the sales of this new bread were far ahead of other breads. In this case, put it. 'Bait' is the expectation of a bonus of 100,000 yuan. Casting the net is activities such as propaganda and encouraging consumers to try eating. Naturally, closing the net is to gain a lot of attention through the bread-eating competition. There is a saying in the art of war: good fighters benefit from their situation.” Lin Youqing, chief consultant of a slightly higher brand, believes that any consumer demand is reasonable, and it is difficult to succeed in ignoring their needs or tough confrontation. Good marketers should learn. Make the best use of the situation, and achieve strategic profit distribution and inducement. After all, taking a step back temporarily' is to take a big step forward.
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