How do winter gift promotions capture the hearts of customers?

Entering winter, it is the end of the year. In order to improve performance, distributors in the gift industry have begun to plan various promotional activities. If you want to do a good job in winter gift promotion, you must not only have a clear positioning, but also develop a suitable promotion solution. So, how can winter gift promotions be more effective? In fact, it is not difficult. As long as you do three things well, the editor below will talk about it in detail.　　Accurate positioning　　Gift promotion requires accurate positioning and a clear theme in order to determine the best plan for store promotion. In addition to careful planning and personnel arrangements in advance, there must be a good plan to penetrate the purpose and theme of the activity into everyone's mind, so as to fully mobilize the enthusiasm of employees, and conduct detailed promotion plans and detailed training for promoters. Determine the store's promotion time, the time should be sooner rather than later. It is best to be three days earlier than the opponent to avoid being preempted by the opponent.　　Create an atmosphere　　Create a good atmosphere for the gift shop promotion scene. For example, pop posters must be brilliant, and store music must be just right to stimulate customers' desire to buy. Winter gift promotion needs to formulate an appropriate sales target and incentive plan. The discount must be obvious and not too complicated, so that the greater the chance of success of the promotion plan. Control the cost of promotion in gift shops, and you must adapt to your own conditions' so as to have a better effect. Make a good evaluation and summary, and accumulate experience for the next promotion. Finally, there are four points to pay attention to in winter sales: investigation is in place and publicity is misplaced; The supply of goods must be adequately prepared; the location of the event should not be located in remote places with few customers; the time is best to be completed within a week. 　　 Promotional ideas In fact, there are many promotional ideas, but for holidays, the most important thing is to create a festive atmosphere. Be sure to let the warmth reach consumers' hearts. Now, share two sets of winter gift promotion plans: 'Promotion Implementation 1: Ingenious Red Envelopes'. According to the operation on weekdays, there is generally no discount, but if you can skillfully make profit during the holidays, it will attract customers. You can give each customer a red envelope, a coupon worth 19 yuan. Although the percentage of discounts is small, in our Chinese tradition, giving red envelopes is to give others blessing and wealth. This will have a good intention.　　 Promotion implementation 2: Chic gifts. It is a common practice to give gifts for winter promotions, but the key issue is to send the right things at the right time. There is no new idea in the previous promotion methods, so some unique gifts should be given.　　 In short, if the promotion of the winter gift industry wants to have a good effect, the key is to be ingenious, creative, and seize the hearts of customers.