How do small and medium-sized gift companies face the challenge?

At this stage, the development of the gift industry has gradually matured, and the market environment has also changed greatly. Gift companies should also make appropriate adjustments to their survival methods. The gift industry in my country is uneven as a whole. Small and medium-sized gift companies are obviously not as good as large companies. So, how should small and medium-sized gift companies respond at this time? 　　Enterprises need to understand market trends and development trends in real time. This sentence is also applicable to the development of small and medium gift enterprises. Therefore, for those small and medium gift companies whose overall strength is relatively weak, it is necessary to first recognize the market conditions of the contemporary gift industry. Through market research and other activities, we can fully understand the current market conditions of the gift industry and predict the market trends and development trends of the gift industry in the future. Only by fully understanding and mastering can we better adapt and develop.　　The development of the enterprise must be based on the target and reasonable positioning.　　Before, small and medium gift enterprises have passed certain market research activities to understand the current basic situation of the gift industry. The next thing to do is to find out the direction of your own development through the analysis of the data obtained. It is necessary to recognize the target consumer group for the development of your company and find your own clear market positioning and brand positioning. Only when they understand the general trend and know their own, small and medium gift enterprises will not lose their way and lose their uniqueness in the development.　　 Although small and medium gift companies do not have a larger and more stable market share like large gift companies, they do not have a complete production, publicity, sales, and service system. However, technology is the key, as long as you have good technology, you are half the battle. Therefore, if small and medium gift companies want to survive and develop under the pressure of large gift companies, they must master the core technology, and constantly innovate to develop new and unique products and technologies.　　 These new products and technologies are the core competitiveness of an enterprise. Once an enterprise has the core competitiveness of the market, it will lead the trend in development and the enterprise will develop in the long run.　　 Times are changing, and the market is changing with each passing day. Only by keeping up with the pace of development of the times and making continuous breakthroughs and innovations can small and medium gift enterprises achieve better development.