Global launch丨Hasbro's Pei Le colorful mud will launch classic building suits and authorized series this month

by:Ennas      2022-01-22
It is reported that Hasbro is entering the field of construction and has launched playdoh Builder, a new series focusing on art and craft brands that will allow children to create their own construction toys. The new series will be launched this month in the United States and around the world, including classic building suits and authorized series. According to Kate Martino, Hasbro's senior director of brand strategy and marketing for Peroduo, the reason why Peroduo toy manufacturers do this is because children want to see their toys become a reality. It is reported that the first batch of sku will be launched globally this month, and other products will be launched in October. The price of this series of products at major retailers ranges from US$4 to US$14.99. Martino said Hasbro plans to continue to expand its product line with new authorized partners. The toy manufacturer is looking for brands that will appeal to the younger generation and feature easily recognizable buildings. She said: If there is a structure that can truly be synonymous with a role, this is what the team is looking for. In terms of trademark registration, as early as 2018, according to foreign media reports, there have been many unusual trademarks, but the smell is the rarest. The American Hasbro toy company registered the unique scent of Play-Doh as a trademark. The manufacturer believes that since Play-Doh was first introduced in 1956, the smell has hardly changed, and this smell is one of the most unique aspects of the product. Play-Doh is one of the more than 70 sub-brands of Hasbro Toy Company. Pei Le Colorful Mud Series was founded in 1955. Its products are training materials designed for children's creative inspiration and mental and physical development by doctors of early childhood education. It is mainly aimed at children over 3 years old. The Pei Le Colorful Mud series has been marketed in the United States for more than 40 years. It is liked and praised by preschool teachers, parents and children in Japan, Hong Kong, Australia, New Zealand, France, Germany and other countries and regions. It is reported that Pile Multicolor Clay has been sold in more than 75 countries around the world, and more than 700 million pounds of colored clay have been sold, which proves the extent to which Pile Multicolor Clay is liked all over the world. Part of the source: Toy Shop
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