Gifts are the symbol of 'gifts'. It not only reflects the unique traditional customs of the Chinese nation, but also embodies the core values u200bu200band moral connotations of the mainstream culture of the country of etiquette. Gift marketing is a company that excavates traditional culture and understands social customs. Modern market concepts and marketing elements are injected into it, so as to realize the value-added of gifts and the market goal of the enterprise. The essence of gifts is to convey the sentiment, so gift marketing is blessing marketing, wish marketing, and lucky marketing. In real life, gifts are A specific item with unique cultural connotations and ritual purposes. However, with the development of the market economy and changes in social customs, there are more and more types of gifts and more and more uses, and their cultural connotations also follow social values. Concepts continue to change and become richer. The Chinese nation is a nation that respects etiquette. As the saying goes, etiquette is less affectionate and righteous. In interpersonal communication and various etiquette activities, people are always proficient in etiquette. It is good at creating the special meaning of gifts and giving full play to the unique functions of gifts. Successful gifts are often the unity of practical value and emotional value. Chinese traditional culture is broad and profound, and can give gifts with rich value connotations. Therefore, gifts can be described as nowhere. Absent, all the time, people can use it to convey goodwill and care, to tie a good relationship, to resolve grievances, and even to get unexpected gains. The development of the market economy and the intensification of social competition, one On the one hand, the relationship between people becomes no longer simple, on the other hand, it greatly promotes the revival of ritual culture, thereby making the gift market more prosperous. In-depth insight into the changes in social fashions, dialectical analysis of the rise and fall of the gift market, for Enterprise product marketing has unique guiding significance, because any product can become a gift, and can become a synonym for blessings and wishes. In recent years, the gift market has been very active, in the fast-developing economic life and increasingly frequent social interactions Gifts have become an indispensable and important item for people to accompany. From home appliances to mobile phones, diamond rings to watches, clothing to food, gifts are everywhere. Even luxury houses and famous cars are used as gifts. Membership cards, Stored-value cards, consumer vouchers, vouchers, and even banknotes as gifts have long been commonplace. Therefore, the connotation of gifts has also undergone qualitative changes with the changes of the times, and its practical value has become more and more. Beyond the emotional value of oneself, and even farther and farther away from people’s kind intentions. Coupled with the promotion of public money consumption, various sky-high gifts continue to be popular, and the gift market can be described as unlimited and spectacular. The essence of marketing lies in insight into human nature and marketing. The role is to create value and deliver value. The power of marketing is to lead the consumption trend and shape the social fashion. From the perspective of marketing, the activity of the gift market often reflects the cultural customs and aesthetic customs of a society from different sides. In the domestic market, all products that have entered the market as a gift and have achieved great success have not only deeply reflected people’s actual needs, but also vividly reflected the trend of society, and accurately grasped the functional requirements and emotional benefits of gifts. , And society The values u200bu200band psychological expectations of people. The special national conditions, special culture, and special national character contained in it are the internal driving force for the flourishing of gift marketing and the prosperity of the gift market. China’s ritual culture has a long history. The reason why it has continuously received social attention is that it reflects people’s cultural consciousness, accurately grasps this social psychology, and appropriately uses gift marketing methods to better promote the company’s products and expand the company’s business. Market size. Don't you see, many companies are vying to use gifts for developers, all wanting to get a share of the gift market. On the other hand, the market economy is turbulent, social competition and material desires are rampant, and the special connotation of ritual culture is often extended by people. Gifts are also mixed with the special connotation of modern markets and become the unspoken rules of people's business communication and value exchange. . When the unique blessing function of gifts and people's good wishes are distorted by the market, gifts have also undergone 'Chinese characteristics' mutation. We have no intention of making moral evaluations on this, but we believe that gift marketing should also guide healthy fashion.