Gift companies must avoid frequent promotions arousing customer disgust
Gift companies are increasingly competitive in the market environment. In order to seek sales, many merchants use short-term and effective promotional activities to attract customers' attention. Obviously, this method is not a long-term solution and will only make consumers lose confidence in the product. Therefore, gift companies should focus on consumer demand, improve corporate quality, and do a good job in brand marketing. Promotional activities are not life-saving grass. The original intention of promotion is to promote sales, not to completely replace sales. Some companies regard promotional activities as an important channel to achieve sales, and regard the sales size of a promotional activity too importantly, which is actually a misunderstanding. Under this incorrect understanding, two extremes are often formed. One extreme is that the promotion is too important, so every time it is fully invested, it is necessary to achieve a sensational effect and the largest sales; the other extreme is that the promotion investment is too large , Don’t do promotions at all. Therefore, enterprises must pay enough attention to promotion. They regard promotion as a life-saving straw, but they cannot be completely ignored, otherwise they may lose an effective market tool. Price promotion arouses customer disgust. As far as gifts are concerned, their consumer groups often pay attention and purchase only when they have needs. Therefore, their personalized and diversified demand characteristics give consumers the right to choose. At the same time, the competition among many gift brands is quite fierce. In order to gain the hearts of consumers, price wars have been set off, so that gift companies will never get tired of it. Consumers are good at perceiving military conditions. With vicious competition among gift companies, With the more frequent and continuous marketing model of promotional activities, consumers are more willing to hold the money in their hands and wait for the best time to make a deal. Therefore, the gift industry is often prone to fall into a vicious circle of no promotion and no orders. Jump out of the vicious circle and build product quality Faced with the phenomenon that consumers are becoming more and more affordable, gift companies are not without better coping strategies. The “hidden price war among industry leaders” is not conducive to product sales and corporate brand image in the long run. Therefore, gift companies should jump out of the vicious circle of promotion and focus more on product quality and branding. The establishment of a company and the production of high-quality products that meet the needs of consumers is the wisest choice for the development of gift companies. Correct marketing usher in new development and younger generation is the future trend of the gift market. Gift companies can be here In terms of grasping the consumer psychology of the younger generation, focusing on product quality, adding some personalized designs to the appearance of the products, making the products more fashionable and trendy. In terms of operating methods, combined with market economy models, we invest in marketing models such as e-commerce and micro-commerce. . In terms of management mode, we should also cater to the mainstream of market development, and build a management team that leads the market trend with more innovative management concepts. In short, if gift companies want to grow and develop, simple price promotion will not play a big role. Only by making great efforts in product quality and product added value can there be a future.