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Exclusive Numerical Review | Sales of outdoor toys and baby travel products have soared!

by:Ennas      2022-02-06
Spring is approaching, and the sales of outdoor toys such as four-wheeled trolleys, scooters, scooters, electric strollers, and baby travel products are bullish. According to data from ECdataway, in February 2021, the top three key categories of toy sales on the Tmall platform with year-on-year growth are: electric/remote control toys (64.2%), dolls (50.7%), and scooters (44.9%). Among the key categories of baby products, the sales of safety seats increased by 133% year-on-year, and the four-wheel strollers and electric strollers also increased by 56.5% and 5.8% respectively. 1. The sales of four-wheel trolleys increased by 56.5% year-on-year, and the sales of portable strollers priced at RMB 300-600 were the highest in February 2021. The average price of four-wheel trolleys decreased by 8% year-on-year. From the perspective of the proportion of sales in the price range, the sales of portable four-wheel carts in the price range of 300-600 yuan accounted for the highest proportion, reaching 10.3%. The best-selling item in this price range is the gb goodbaby stroller, with an average transaction price of 600 yuan. 2. The sales of scooters increased by 54.5% year-on-year, and the price of 100-200 yuan accounted for the highest proportion. In February 2021, the average price of scooters increased by 8% year-on-year. From the perspective of the proportion of sales by price range, products with a price range of 100-200 yuan accounted for the highest proportion, 21.2%. The best-selling item in this price range is Le's balance bike, with an average transaction price of 145 yuan. 3. Sales of scooters increased by 44.9% year-on-year, and products priced at RMB 200-300 were more popular. In February 2021, the average price of scooters increased by 6% year-on-year. From the perspective of the proportion of sales by price range, products with a price of 200-300 yuan have the highest sales, accounting for 37.5%. The best-selling item in this price range is Disney children's scooters, with an average transaction price of 201 yuan. 4. Sales of electric strollers increased by 5.8% year-on-year, and products in the price range of 400-600 yuan were more popular. In February 2021, the average price of electric strollers increased by 2.8% year-on-year. In terms of the proportion of sales in different price ranges, the sales in the price range of 400-600 yuan accounted for the highest proportion, reaching 30.5%. The best-selling single product in this price range is the Berriga Benz Big G children's electric car, with an average transaction price of 562 yuan.
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