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Exclusive number review: sales of building block toys increased by 48%, and sales of four-wheel strollers increased by 174.1% in March

by:Ennas      2022-01-14
Affected by the epidemic, the sales of the main categories of toys and baby products declined in January and February. With the steady progress of the resumption of work and production in various industries, the sales of toys and the main categories of infants and children have varying degrees of sales in March. increase. Among them, the sales of building block toys increased by 48% month-on-month; sales of four-wheel strollers increased by 174.1% month-on-month; sales of safety seats increased by 216.4% month-on-month. While sales are increasing sequentially, consumers have become more and more likely to purchase mid-to-high-priced products. The sales of the TOP5 brands in the building block toys accounted for 50.8% of the total sales, an increase of 6.3 percentage points from the previous month. In March, the average price of building block toys was 96.8 yuan, and the best-selling single product prices of each of the TOP5 brands were all higher than the average price of this category of products. Among them, the top brand in sales is Lego, whose sales accounted for 25.6% of the total sales of this category. The best-selling product of Lego brand is the mechanical group Bugatti 42083 assembled building blocks, with an average transaction price of 2,558 yuan. Sales of TOP5 brands in four-wheel carts accounted for 24.6% of total sales, an increase of 2% from the previous quarter. In March, the average price of four-wheeled carts was 582.3 yuan, and the best-selling single product prices of each of the TOP5 brands were higher than the average price of this category of products. Among them, the number one brand in sales is Goodbaby, whose sales accounted for 8.1% of the total sales in this category. Goodbaby’s best-selling product is Goodbaby stroller-light umbrella, with an average transaction price of 617 yuan. The sales of the TOP5 brands of safety seats accounted for 33.5% of the total sales of safety seats, an increase of 3.1 percentage points from the previous quarter. The average price of safety seats in March was 872.9 yuan, and the best-selling single product prices of each of the TOP5 brands were higher than the average price of this category of products. Among them, the number one brand in sales is Bourdex, whose sales accounted for 9.5% of the total sales of this category. The best-selling product of the Bourdex brand is the double-sided rider second-generation infant car seat for children. 4 years old can lie down, the average transaction price is 4017 yuan.
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