Disney (No. 13) and Lego (No. 82) rank among the 100 most valuable brands in the world

Recently, Interbrand, the world's largest brand consulting agency, released the 16th Best Global Brand Ranking of 2015, which selected the 100 most valuable brands in the world. Disney (No. 13) and Lego (No. 82) are among them. Lego, which surpassed Mattel to become the world's number one toy brand last year, made the list for the first time this year, with a brand value of US$5.36 billion, ranking 82nd, becoming the only Danish brand to enter the top 100, and it is the first time among the top brands in the list. At the top-there are four new brands in the list: PayPal (97th), MINI (98th), Moet u0026 Chandon (99th) and Lenovo (100th). At present, Lego's main products are: toys, games, etc.　　According to the China and foreign toy network, in the 2015 list of the world's most influential brands released by the multinational brand value consulting company Brand Finance, Lego is unstoppable-replacing the previous champion Ferrari, ranking first. Disney, a large multinational company, also has a good performance. Currently, Disney’s business includes entertainment program production, theme parks, toys, books, video games and media networks, etc., PIXAR Animation Studio, Marvel Entertainment Inc, Touchstone Pictures, Miramax Film Company, Buena Vista Home Entertainment, Hollywood Pictures, ESPN Sports, and American Broadcasting Corporation (ABC) are all their companies (brands). , Disney ranked 13th. Apple and Google occupy the top two spots for three consecutive years. Apple’s brand value was US$170.276 billion, a year-on-year increase of 43%, and Google’s US$120.314 billion, a year-on-year increase of 12%. In addition, Microsoft (No. 4) leads IBM (No. 5), and Amazon (No. 10) enters the top ten list for the first time, with a brand value of 37.948 billion US dollars.　　 For Chinese brands, Huawei made the list for the first time last year. This year, the brand value is 4.952 billion U.S. dollars, and the ranking jumped to 88. Lenovo, with a brand value of US$4.114 billion, is the second Chinese brand to be listed on the Interbrand best global brand list after Huawei.　　Chinese and foreign toy network learned that the ranking considers the brand's own value through the degree of brand influence on the company's financial performance. Only brands under multinational companies whose operating income is at least 30% from overseas are eligible to be selected. This is the 16th time Interband has released the global brand list. The company’s CEO Jez Frampton said: “The “Best Global Brands” report explores the secrets of how brands can succeed in the current highly fragmented international market. With customers More and more emphasis is placed on real-time realization and personalized customization, and the company's business activities and brand operations must be adjusted faster, and it is not an exaggeration to describe it as 'the speed of light'.' (Yaowen)