CTE China Toy Fair Exclusive Digital Review | Re-disc 618 Interpretation of Lego and Goodbaby's sales crown data
Due to the impact of the new coronavirus pneumonia epidemic this year, the resumption of work and school was a long time later than usual. This year's 618 promotion is the first large-scale promotional event after the epidemic situation has basically stabilized across the country. This event has been given a lot of expectations by the market. According to data from ECdataway, during the 618 promotion period (June 15-21), the sales of toys and baby products on Tmall platform increased significantly year-on-year, and the sales of key toy categories increased by more than 69.3% year-on-year. Children's bicycles had the highest year-on-year growth. 154.9%; the sales of key categories of baby and child products increased by more than 83.6% year-on-year, and safety seats had the highest year-on-year growth rate, an increase of 123.2%. The sales of Lego, gb goodbaby and Ye Luoli occupy the top positions in the three categories of building block toys, four-wheel strollers and dolls respectively, but they show different trends. Lego sales fell but sales increased. During the 618 promotion period, the average price of Lego was 446.1 yuan, an increase of 15.3% year-on-year, and a decrease of 7.3% from the average price from January to May. Lego sales increased by 6.9% year-on-year, and sales fell by 7.2% year-on-year. The best-selling item was a collection of flagship toy models, with an average transaction price of 2,458 yuan. During the 618 promotion period, the overall average price of building block toys was 116.9 yuan, an increase of 27.3% year-on-year, and an 11.5% increase over the overall average price from January to May. Sales and sales of gb Goodbaby four-wheel strollers both increased significantly year-on-year. During the 618 promotion period, the average price of gb Goodbaby four-wheel strollers was 881.1 yuan, a year-on-year increase of 21.6% and an increase of 26.3% from the average price from January to May. The sales of gb Goodbaby's four-wheel strollers increased by 164.8% year-on-year, and sales increased by 109.6% year-on-year. The best-selling item was a foldable portable stroller, with an average transaction price of 675 yuan. The overall average price of the four-wheel stroller 618 during the promotion period was 681.5 yuan, an increase of 28.8% year-on-year, and an increase of 21.7% from the overall average price from January to May. During the 618 promotion period, Ye Luoli's average sales price was 94.1 yuan, down 55.6% year-on-year, and 36.8% lower than the average price from January to May. Ye Luoli’s sales fell by 14.3% year-on-year, and sales increased by 93.3% year-on-year. The best-selling item was the Ye Luoli fairy doll set gift box, with an average transaction price of 246 yuan. The overall average price of dolls during the 618 promotion period was 74.3 yuan, a year-on-year decrease of 20.7%, and a 2.1% decrease from the overall average price of January-May. Important note: The full version of '618 Tmall Platform-Toy Analysis Report' and '618 Tmall Platform-Baby Products Analysis Report' can be used on the official website of China National Game Association (www.wjyt-china.org) ) View in the member area. About CTE China Toy Fair CTE China Toy Fair was founded in 2002, sponsored by China Toys and Baby Products Association, and is on the same stage as the four exhibitions of CPE China Preschool Education Exhibition, CKE China Baby and Children Exhibition, and CLE China Authorized Exhibition. Held in Shanghai, it has developed into an international and professional comprehensive business platform. After 18 years of rapid development, CTE China Toy Fair has become the collective choice of overseas well-known brands. It is recognized and participated by various local associations such as Dongguan, Shenzhen, Chenghai, Zhejiang Yunhe, Yongjia, Qingdao, Shandong, Baoying, Jiangsu, and Jinjiang, Fujian. A business platform that focuses on promoting brands in the production area is also an exhibition for buyers at home and abroad. About China Toys and Baby Products Association was established in 1986. It is the only national sex toy and baby products industry association organization in China. It is designated by the Chinese government for the Chinese toy and baby products industry in the International Council of Toy Industry (ICTI) The only legal representative of the company is a member of the ICTI Care Foundation Supervisory Board. At the same time, he is also the spokesperson of China's toy and baby products industry recognized by the government, enterprises, media and consumers. The members of the China Toys and Baby Products Association include all kinds of companies across regions and departments that are engaged in the production, sales, design, inspection, education and other related businesses of toys, baby products, models and games in China. Scan the QR code to follow the [China Toys and Baby Products Association] subscription account for more industry information. CTE China Toy Fair will open in Shanghai on October 21-23, 2020.