CKE China Baby Show 2018 is coming: empowering the baby industry and creating new business opportunities
Nowadays, the maternal and infant consumer group is rapidly expanding. According to Xinhua News Agency, the number of births in my country in 2017 was 17.23 million, the second highest in history since 2000. In particular, the number of second-child births has increased significantly compared with 2016, and the proportion continues to rise. This means that the expansion of my country's infant and child consumption base is the welfare of the entire infant and child industry. At the same time, the post-85s have become the main force in the consumption of mothers and infants, and the post-90s have gradually become the new force of the maternal and infant consumer groups. As a young and energetic generation, the post-85s and post-90s promote fashion and pursue novelty. New maternal and infant species and baby products incorporating new technological elements are highly sought after by young parents. The consumption upgrade of parenting families represented by the post-85s and post-90s has created huge business opportunities for the majority of baby and child products companies. Although the baby and child market has great potential, most baby and child products companies lack good sales channels and professional platforms to enhance their brand image. Fortunately, the CKE China Baby u0026 Children Fair provides a platform and opportunity for companies with such needs to display and communicate. The CKE China Baby u0026 Children Fair, which is positioned 'internationalized, high-quality, and omni-channelShopping malls, supermarket stores, maternal and child chains, provincial and municipal agents, purchasers, etc. As one of the organizers, the China Toys and Baby Products Association is a national industry association organization, and its members are composed of industry backbone enterprises, international brands and agents. The Cologne Fair is currently one of the largest professional exhibition organizers in the world. It successfully organizes more than 80 international exhibitions every year, leading the world’s 25 industry fairs, including the well-known Cologne International Children’s Products Fair Kind + Jugend. Family resources are unique. The organizer is an authoritative organization combining powerful forces, allowing international brands to regard CKE China Baby and Children Show as a bridgehead to expand the Chinese and even Asian markets, while national companies regard CKE China Baby and Children Show as the preferred platform for domestic sales, foreign trade and brand influence. . The annual CEK China Baby u0026 Children Fair gathers big names, DOREL, Chicco, Fisher Price, Combi, Cybex, Kiddy, Pigeon, AVENT, NUK and more than 500 overseas brands from more than 30 countries, European pavilions, Korean pavilions, China The Taipei Pavilion and Hong Kong Pavilion participated in the exhibition. Liu Ximing, chairman of Combi (Shanghai) Co., Ltd., a company that has been exhibiting at CKE China for many years, said: China Babies and Children Expo is an international exhibition that brings together many domestic and foreign professional infants and children industry elites. As an international brand, we must not miss such an opportunity. The exhibition not only allows more media and professional buyers to better understand Kangbei's intentions and persistence in the development of maternal and child products, but also enhances the corporate image. . Through this, we can also hear more voices from all parties facing the product demand, so that Kangbei can have more opportunities for improvement in the future product research and development. At the same time, the CEK China Baby u0026 Children Fair brought together nearly 20 major producing areas such as Ningbo, Pinghu, Pingxiang, Guangzong, Hanchuan, Hubei, and Tengzhou, Shandong to participate in the exhibition. This year, the CKE China Baby u0026 Children Exhibition will focus on creating non-standard theme exhibition areas, including baby shoes, baby bottles, pacifiers and other feeding products, toiletries, and baby food supplements, in addition to maintaining the original advantages of baby strollers and safety seats. Etc., to provide more baby and child products companies with a broader display stage to help them effectively develop domestic and foreign markets. Facing the domestic turbulent policy benefits and maternal and child business opportunities, distributors and retailers will not miss it! Every year, domestic buyers participating in CKE China Baby Fair covers more than 500 cities in 31 provinces, municipalities and autonomous regions across the country, including provincial and municipal agents, supermarkets, shopping malls, mother and baby chains, e-commerce platforms, and online stores. Big channel buyers. In 2017, the number of professional buyers at home and abroad was 50,083 (according to the number of scans in the museum). It is worth mentioning that there were also 3,432 international buyers from 129 countries and regions, successfully setting a new benchmark for the world's first-class event. In 2018, CKE China Baby u0026 Children Fair launched multiple publicity and docking value-added services for participating brands, which can help companies to communicate in all dimensions and enhance brand value. After years of accumulation, CKE China Baby u0026 Children Fair has rich media resources and marketing experience. It continuously integrates online and offline channels throughout the year, including: outdoor, industry websites, magazines, search engine advertisements, press releases, and emails. , SMS, telephone marketing and trade exhibition promotion, and plan buyer incentives, VIP buyer targeted service plans, etc., to ensure the effectiveness of baby products exhibitors. It is reported that on October 16-18, 2018, at the Shanghai New International Expo Center, the CKE China Baby u0026 Children Exhibition will be held in the same place as the CTE China Toy Fair, CPE China Preschool Education Exhibition, and CLE China Authorized Exhibition. The China Toys and Baby Products Association has four exhibitions on the same stage, and the overall scale has expanded to 220,000 square meters. It is expected that 2,400 exhibitors will bring 4,300 high-quality baby products brands to the world, and the number of professional visitors at home and abroad will exceed 80,000. At that time, CKE China Baby u0026 Children Fair will empower participating manufacturers, connect enterprises and purchasers, expand broad sales channels, enhance brand image, and write a new chapter for China's baby and children industry.