CKE China Baby and Child Exhibition grasps the second child era-the golden age of the baby industry
Recently, a piece of news about 'crazy grabbing foreign milk powder' has attracted widespread attention from the society. Only Xiamen City imported 8,747 tons of milk powder at ports in the first three quarters of this year, a year-on-year increase of 99%, far exceeding the total import volume of last year. (5413 tons), it can be seen that the impact of the full liberalization of the second-child policy has begun to take shape. Policies to stimulate the market are a universal law of economic development. Since the implementation of the second child policy in 2015, the entire baby product market has been a major move. Experts predict that the spring of the baby market will come when the second child is released. Judging from the current development, the market potential has not been fully developed, and the industry development speed is far from being proportional to the market potential. The reasons for analysis are nothing more than two points. The first is the lack of standardized management in the market because of the rapid development of the market. Management and channel management have not yet formed a complete set of procedures. This has caused many baby and child companies to move slowly and tortuously during the development process. The second major reason is the lack of authoritative information acquisition channels. This is actually It is universal in many industries, and the key step to solve this problem is professional industry exhibitions. The baby fair came into being. The China International Baby Products Fair (abbreviated as: CKE China Baby u0026 Children Fair) is the leading international professional trade platform for baby and children products in China. Although there are many similar industry fairs, they are compared with other fairs. , The advantages of CEK China Baby and Child Fair are very prominent. After decades of ups and downs, countless exhibition experience has become a huge asset, which has a far-reaching impact on the development of the baby and child industry. The China Baby u0026 Children Fair first guarantees the globalization of products. Many people commented on the CKE China Baby u0026 Children Fair, saying that it is not only an exhibition, but also an industry event. The enlightenment of 'foreign milk powder rush' to many companies is that corporate development must have a global perspective. China Baby Show has many overseas products, covering more than 30 countries around the world, and brands from Canada, South Korea, the United States and other baby and child industries gather. Many well-known brands in Taiwan and Hong Kong have also appeared. This global integration strength is bound to set off a new force in the development of baby and child products. The China Baby u0026 Children Fair is also the industry's vane. At the exhibition, the star supplier program, the safety commitment brand promotion, the industry windmill award selection, the 2018 most market potential product launch conference, the 'design new power' school-enterprise matchmaking meeting, etc. were launched. Help exhibitors achieve diversified benefits, promote business leaps and bounds, and the integration of the times and the world helps baby and child companies to develop rapidly. Channels are the lifeblood of the market. CKE China Baby u0026 Children's Show has particularly prominent advantages in this regard. Since the first exhibition, China Public Children's Show has accumulated rich media resources and marketing experience, and has continuously integrated online and offline throughout the year. Channels, including outdoor, industry websites, magazines, search engine advertisements, press releases, emails, text messages, telephone marketing and trade show promotion, etc., fully open up professional channels for the baby and child industry. The times make heroes, and the arrival of the second-child era indicates that new development opportunities for the infant and child industry are at hand. Only by opening channels, obtaining information, and accurately connecting can we seize the opportunity and create success.