China's toy exports increased by 50.8% year-on-year

In November, the export of Chinese traditional toys was US$3.89 billion, a year-on-year increase of 50.8%, the largest increase in a single month this year. The cumulative exports from January to November were US$28.57 billion, a year-on-year increase of 5.9%. Affected by the epidemic, from January to June this year, the monthly export growth rate of Chinese traditional toys was negative. Starting from July, the monthly export growth rate turned negative to positive, reaching 21.1%. From January to October, exports reached 26.36 billion U.S. dollars. The cumulative growth rate turned negative to positive, reaching 1.4%, and continued to grow in November. According to the US NPD survey, although the major foreign toy markets are affected by the epidemic, the overall retail scale still maintains a growth trend. In the first half of this year, NPD followed up and investigated the toy market retail sales in 12 countries including the United States, Germany, the United Kingdom, the Netherlands, Russia, and Mexico. A year-on-year increase of 9%. As the main market for China's traditional toy exports, the US toy retail scale in the first half of the year increased by 16% year-on-year, and continued to grow from January to September, reaching 19.1% year-on-year.