China’s toy exports are generally optimistic in 2013, and the United States is still the largest market
As of January 1, 2014, according to customs statistics, the total import and export of toys in the first November was 11.791 billion U.S. dollars, a year-on-year increase of 9.18%. In 2013, toy exports increased steadily month by month, even in Europe and the United States. The toy safety standards of various countries have become stricter and the threshold for toy imports has been raised. In 2013, China's toy exports were generally optimistic, and the toy industry did not show a downward trend. From January to November 2013, the export value of Chinese toy products reached 11.497 billion U.S. dollars, an increase of 8.93% year-on-year. The number of toy exports was 2,359,352,200, an increase of 18.66% year-on-year. The average export unit price was $0.49, a year-on-year decrease of 8.19%. As for imports, the value of toy imports from January to November 2013 was US$295 million, an increase of 19.90% year-on-year, and the number of imports was 23,754,200. The average unit price of imported products was US$1.28, an increase of 18.01% year-on-year. The United States is still China’s largest toy export market. Germany is the largest market in Europe. In 2013, the largest proportion of toy exporters was still the United States. As China’s largest toy export market, the export value was US$4.040 billion, accounting for nearly 40% of the annual export value. In terms of proportion, Hong Kong is currently another important region for the export of toys from the Mainland. As of November, the export value reached US$819 million. The UK is the third largest market for China’s toy exports. In the first 11 months of 2013, the export value reached US$681 million. The export value of exports to Japan in the first 11 months of 2013 was US$512 million, which is currently the fourth largest market for Chinese toy exports. Germany is currently the EU member state with the largest proportion of my country’s toy exports, of which a total of US$440 million was exported from January to November 2013, a year-on-year increase of 6.44%. As my country's largest export market for toys in Southeast Asia, the Philippines has exported US$411 million in the first 11 months of 2013. According to the authoritative data of customs toy exports, the top ten countries and regions for toy exports from January to November 2013 were the United States (US$4.040 billion), Hong Kong (US$819 million), and the United Kingdom (US$681 million). Japan (US$512 million), Germany (US$440 million), the Philippines (US$411 million), Singapore (US$303 million), Russia (US$282 million), Australia (US$270 million), Mexico (US$269 million). Export categories are mainly other toys. The unit price of exports of toys fell year-on-year. Among the toy export categories from January to November 2013, other toys accounted for the largest proportion, with a total export value of 4.246 billion U.S. dollars, accounting for 36.93% of my country's total toy exports, a year-on-year increase It’s 4.50%. Animal toys occupy another major part of the export category. In the first 11 months, the export value reached 1.577 billion U.S. dollars. Also exported to the European and American markets are other power plant toy models, complete sets of toys, baby strollers and toys. Educational toys, etc., the export value of various types of toys has increased year-on-year. From January to November 2013, the unit price of my country’s toy exports was US$0.49, a year-on-year decrease of 8.19%. Other toys dropped to US$0.22. Other types of toy products showed a simultaneous downward trend, including those related to construction kits and construction toys. , Is the toy product with the largest price increase among the export toy products. The price has increased nearly twice, and the synchronous increase rate is 172.54%. In the first November, the 5,760 Guangdong enterprises accounted for 30% of the export enterprises. Guangdong, Zhejiang, Jiangsu, Fujian and Shanghai have historically been important provinces for toy exports. In the first November of 2013, Guangdong’s toy exports reached 7.91 billion US dollars, accounting for toy exports. 68.80% of the total, there has been an increasing trend year-on-year. Zhejiang’s total exports are US$1.213 billion, Jiangsu’s exports are US$981 million, Shanghai’s exports are US$392 million, and Fujian’s exports are US$277 million. The total exports of Shanghai and Fujian both showed a downward trend year-on-year. The total number of toy export companies from January to November 2013 was 5,760, a year-on-year increase of 5.96%. Among them, 1,875 toy export companies in Guangdong, a year-on-year decrease of 12.51%; Zhejiang 1,420, a year-on-year increase of 33.58%; Jiangsu 782, a year-on-year increase of 1.69%; Shanghai 475, a year-on-year increase of 3.71%; Fujian 245, a year-on-year increase of 6.52%; Shandong 249, down 6.74% year-on-year. Among them, mainly “three foreign-funded” enterprises, accounting for about half of the proportion, private enterprises, foreign-funded enterprises are also a certain proportion of toy export enterprises, it is worth noting that state-owned enterprises ranked third in the total export volume, in 2013 Among the exports in the first 11 months, only US$1.415 billion was exported, a decrease of 7.38% year-on-year.