Chenghai gives full play to the brand advantage of 'China Toys and Gifts Capital'
Shantou starts the '13th Five-Year' survey The outline of Shantou’s '13th Five-Year' plan is clear. Chenghai must give full play to the brand advantages of the 'China Toys and Gifts CapitalFamous capital, Guangdong East Innovation District. At the Sixth Session of the 14th People’s Congress of Chenghai District, Shantou City from March 8th to 10th, Chenghai District’s economic and social development results report during the “Twelfth Five-Year” period and the “13th Five-Year Plan” The major industry in this area is the transformation and upgrading of the toy animation industry. The implementation of the 'innovation-driven' strategy and the 'cultural-driven' strategy are the ideas for promoting the transformation and upgrading of Chenghai's toy industry. In the next five-year plan of Chenghai District, the idea of u200bu200btransformation and upgrading will be further clarified. Reviewing the “Twelfth Five-Year Plan”? The transformation of toy animation enterprises into the “pan-entertainment industry” and the development of Chenghai District during the “Twelfth Five-Year Plan” economic and social development results report pointed out that Chenghai currently has 5 key high-tech enterprises in the National Torch Plan, and provincial innovative (pilot) ) There are 8 enterprises, 21 provincial-level engineering centers, and 27 high-tech enterprises; accumulative patent applications are 13,000, and 11,000 are authorized. The number of patent applications and authorizations ranks first in all districts (counties) in the city. At the same time, 4 technological transformation projects in the toy industry have also been included in the technical transformation guidance projects of industrial enterprises in Guangdong Province. These scientific and technological resources are the driving force behind Chenghai's innovation-driven development. On the basis of innovation-driven development, Chenghai will implement the “cultural drive” strategy during the “Twelfth Five-Year Plan” period to guide and support the transformation and upgrading of toy animation companies. Currently, toy animation companies in Chenghai are accelerating their transition from 'animation + toys' to 'animation + toys + games + film and televisionAofei Animation, Xinghui Car Model, Huawei Co., Ltd. and other toy backbone enterprises have successively entered the animation, film and television, mobile games, online games, and sports industries. What are the moves for the transformation and upgrading of Chenghai's backbone toy companies? The reporter learned that, recently, Huawei acquired Palm Entertainment World for 860 million yuan, and plans to acquire 100% of the shares of Internet advertising company You Letong for 450 million yuan; Interactive Entertainment acquired the shares of Royal Espanyol Football Club and increased its capital. After the transaction is completed The total control of the club’s shares exceeds 50.1%; Qunxing Toys intends to acquire 100% of Sanzhou Nuclear Energy for 1.6 billion yuan to get involved in nuclear power military industry and civilian pipeline equipment business; Aofei Animation intends to change its company name from Guangdong Aofei Animation Culture Co., Ltd. Become Aofei Entertainment Co., Ltd., in accordance with the company's IP-centric pan-entertainment development strategy, and further enhance the company's competitive advantage in the pan-entertainment field. It can be seen that the toy listed companies in Chenghai are exploring new profit models through capital operation, mergers and reorganizations. Looking forward to the '13th Five-Year Plan'? In 2020, the total output value of the toy industry cluster will exceed 100 billion yuan. Facing severe challenges. The main reason is that the global economy will still be in a stage of in-depth adjustment and difficult recovery, international demand has fallen into a downturn, investment has continued to slow down, trade protectionism has intensified, and there is a tendency to extend to areas such as intellectual property rights, environmental protection and energy conservation. However, Chenghai’s traditional toy and gift exports are dominating and have low added value. At the same time, the use of foreign capital is unbalanced in structure, low in quality, and small in scale. In this case, the economic development model driven by export is also facing more severe challenges. For this reason, Chenghai further emphasized innovation-driven development in the '13th Five-Year Plan' and promoted the transformation and upgrading of the toy industry. In terms of innovation-driven strategy, encourage and support key leading enterprises to closely connect with universities, research institutes, upstream and downstream enterprises, industry associations, etc., to establish industrial innovation alliances with interests as the link and networked collaboration, to guide and support industry commonality Technology research and development and breakthroughs in key core technologies of the industry. Strengthen the protection of intellectual property rights, create a strong national intellectual property area, accelerate the construction of intellectual property public service centers, introduce and focus on supporting the development of a number of high-level and professional intellectual property service organizations, and provide a full range of assistance for the development and utilization of intellectual property rights and rights protection for enterprises Service. The 13th Five-Year Plan also proposes to build a famous toy culture city, emphasizing the focus on intelligent toy manufacturing, promoting a new generation of information technology and traditional manufacturing, and accelerating the use of information and intelligent technology to transform and upgrade traditional industries. Promote the cross-industry integration and development of toy manufacturing and cultural creativity, film and television media, online games, mobile games and other 'pan-entertainmentBy 2020, the total output value of the toy industry cluster will exceed 100 billion yuan, and 5 to 10 international toy brands will be created. At the same time, the plan also mentions the implementation of the private enterprise headquarters strategy, promotes the business reorganization of private enterprises, and guides private enterprises to expand across regions and industries. During the '13th Five-Year Plan' period, Chenghai District will plan to cultivate more than 30 listed companies, which will have strong international competition. There are more than 10 landmark private enterprises and more than 25 national high-tech enterprises. By 2020, there are more than 5 enterprises that will be among the top 500 private enterprises in China.