Changyi Toys appeared at CTE China Toy Fair, showing the perfect combination of modern toys and popular IP
It is said that choosing an IP is like buying a lottery, and luck accounts for the majority. For toy dealers, an explosive IP brings not only profits to toy dealers, but also a symbol of strength and influence. Changsha Changyi Toys Co., Ltd. is a toy manufacturer that maximizes its licensing advantages. In 2020, Changyi Toys obtained the exclusive authorization of Peppa Pig IP in China. This is another shot by Changyi Toys that has won such big names as Line Friends, Hello Kitty, How to Train Your Dragon, and Snowman. Changyi Toys has been quite mature in the integration of toys and IP. With the help of IP authorization, it has successfully exported to domestic sales and established itself as the leading echelon of domestic plush toy brands. It can accurately find the right IP and get good results every time. Speaking of IP authorization, since Changyi Toys began to obtain Disney IP authorization in 2009, almost every IP cooperation in 20 years has been very successful. This is undoubtedly a proof of vision and strength, whether it is a big white plush toy, Hello Kitty doll or the latest The cartoon images of Peppa Pig I got are constantly creating sales miracles. With the increasing frequency of cooperation between toy manufacturers and IP, major toy manufacturers are also looking for more cooperation methods to change their sales and cooperation models. This year, Changyi Toys will appear at the CTE China Toy Fair, showcasing the perfect combination of modern toys and popular IP, and looking for more partners to open up broader marketing channels. It is understood that the CTE China Toy Fair is hosted by the China Toys and Baby Products Association. It is a large-scale, authoritative and professional toy and preschool education product professional trade match event in Asia. It is also a trend leader in the global toy industry. With its high-quality platform, the exhibition is world-renowned for its trend, accuracy, authority, and internationalization. This year's CTE China Toy Fair will be held in Shanghai New International Expo Center from October 21 to 23, 2020. As a platform for the best toy business from Asia, it has been held every year since 2002. This year is the first At the 19th edition, the exhibition covered many international brands, with concentrated production areas and complete categories. It is a bridgehead for overseas high-quality brands to enter the country and abroad. It is also recognized by the local associations of major domestic production areas to participate, and is a large platform for promoting brands in production areas. CTE The China Toy Fair is also an exhibition that professional buyers from hundreds of countries and regions actively visit every year. Therefore, Changyi Toys actively participates in this exhibition to show its advantages while looking for more possibilities for cooperation. Different from the previous CTE China Toy Fair, the 2020 CTE China Toy Fair will expand the scale of the exhibition to more than 230,000 square meters, with 2,700 exhibitors, and a total of 5,000 high-quality brands from home and abroad, attracting more than 100,000 buyers to negotiate and purchase , The exhibition is a truly one-stop procurement platform, where both exhibitors and purchasers can witness global trends and new product methods for the first time here, and keep abreast of trends. For Changyi Toys, any opportunity should not be missed. Brands believe that getting IP authorization does not mean getting performance. Although they are making authorized toys, they spend no less time and energy on design than original design. The CTE China Toy Fair will fully demonstrate how the trendy design of Changyi Toys is perfectly combined with popular IP, presenting more innovative products. At present, there are not many exhibitors' booths left at the CTE China Toy Fair. High-quality toy companies from home and abroad are welcome to sign up for the exhibition. Log in to the official website of CTE China Toy Fair to register now and enjoy discounts!